BlogHeist https://blogheist.com Start a Blog for Passive Income Mon, 24 Jul 2023 15:03:23 +0000 en-US hourly 1 https://wordpress.org/?v=6.3.1 https://blogheist.com/wp-content/uploads/2020/05/BlogHeist-Favicon-Transparent-Background-Enlarged-Version-200x200-1-75x75.pngBlogHeisthttps://blogheist.com 32 32 ActiveCampaign Alternatives: 9 Tools You Should Check for Email Marketinghttps://blogheist.com/activecampaign-alternatives/ https://blogheist.com/activecampaign-alternatives/#respond Mon, 24 Jul 2023 14:55:20 +0000 https://blogheist.com/?p=76921

Are you looking for ActiveCampaign alternatives you can use for better email marketing campaigns? If you are, we have got you covered. This article will show nine of the best tools you should check instead of ActiveCampaign. While running a blog or online store, you need to put email marketing as a higher priority. It […]

The post ActiveCampaign Alternatives: 9 Tools You Should Check for Email Marketing appeared first on BlogHeist.

]]>

Are you looking for ActiveCampaign alternatives you can use for better email marketing campaigns? If you are, we have got you covered. This article will show nine of the best tools you should check instead of ActiveCampaign.

While running a blog or online store, you need to put email marketing as a higher priority. It is proven that email marketing could be the best method you can use to get returning traffic.

But, if you are a beginner, you have probably heard of multiple email marketing platforms. Choosing the right one might be a challenging task. If you have searched for the best email marketing tool, you have probably landed on ActiveCampaign.

It is a good tool.

But there are many!

If you are looking for the best ActiveCampaign alternatives you should know, keep reading this article. Here, we list the top nine tools you should try to maximize your email marketing efforts.

But before going further, let’s see what ActiveCampaign is and what it offers.

ActiveCampaign: An Introduction

activecampaign

If you want a complete marketing automation tool, you should check out ActiveCampaign. The tool has cutting-edge features to help bring your email marketing efforts to the next level.

You can integrate the platform with multiple eCommerce sites built on WooCommerce, Shopify, BigCommerce, Magento, Square, etc. Since it comes with a drag-and-drop editor, you can create stunning newsletters without writing any code.

If you need to learn more about ActiveCampaign, check out this link:

Check Out ActiveCampaign

$This is an affiliate link

Best ActiveCampaign Alternatives

The best ActiveCampaign alternatives are:

  • AWeber
  • Mailerlite
  • Moosend
  • ConvertKit
  • Constant Contact
  • Brevo
  • Mailchimp
  • Campaign Monitor
  • Drip

Each tool comes with unique features. Below, we will list what makes each tool unique. According to your requirements and preferences, you can select an option.

Without any further ado, let’s get into the list.

1) AWeber

aweber

When powerful features are your main priority, you should check out AWeber. AWeber has many powerful, cutting-edge features to help you create stunning email marketing campaigns.

The segmentation feature divides your email list into multiple parts based on gender or locality. It will help you send targeted emails based on the campaigns you are running. The next feature we have for you is advanced reporting.

You can track each newsletter or campaign’s performance individually and use these data to improve them. You can also get a personalized account manager if you are on any of the higher subscriptions.

It will be a great addition if you run a million-dollar company and need to take your email marketing efforts to the next level.

Features

  • Template library to choose pre-made templates
  • Automation features to make the campaigns more powerful
  • The segmentation tool will help you organize the list
  • Split testing to find the perfect email campaign
  • Landing pages to generate leads more efficiently

Pricing

AWeber is a freemium tool. Their free version subscription is a good option for beginners. The premium subscription starts at $12.50 a month.

Pros

  • The automation feature offered by AWeber can be handy in most situations
  • The template library comes with several pre-made options
  • Customer support is great

Cons

  • The tool will limit some of the visual design options

Get Started with AWeber

$This is an affiliate link

2) Mailerlite

mailerlite

If you are into a feature-rich but affordable email marketing tool, Mailerlite would be a perfect match. The tool has been in the market for quite some time, so many people use it to send their newsletters. The tool also has a website builder, so creating websites with it would be a cakewalk.

To collect leads, you have multiple methods, like landing pages, sign-up forms, and so on. One of the unique features of Mailerlite is the email cleaner. What this does is it will help you clean the emails so you can improve their deliverability.

You can also use Mailerlite to integrate with your eCommerce store. It is a good option for both beginners and professionals.

Features

  • Email verifier to reduce spam
  • Drag and drop builder to design email campaigns without any hassle
  • Landing pages for lead generation
  • Forms (pre-made) for lead generation
  • Website builder, which doesn’t need code to create websites

Pricing

Mailerlite is a freemium tool. The free version will allow you to store up to 1000 subscribers and send up to 12,000 emails monthly. On the other hand, the premium version starts at $9 per month it will unlock all the restrictions.

Pros

  • Their landing page builder is easy to use.
  • The email templates are responsive, so the subscribers can view them on their mobile or desktops without any issues
  • The plans are affordable, which is suitable for most professional bloggers and businesses

Cons

  • Not much-advanced features

Get Started with Mailerlite

$This is an affiliate link

3) Moosend

moosend

When your main priority is an email marketing tool from a reputable company, you should check out Moosend. Moosend makes it easy to run successful email marketing campaigns without any hassle.

With the tool, you can create engaging email marketing campaigns. Since the tool comes with a drag-and-drop editor, everything becomes so simple. With the personalization feature, you can address your subscribers by their names, which will help you improve the customer experience.

The platform also has detailed tracking and insights. By going through the analytics, you can make better decisions. Since the tracking section shows how the user interacts, it would be a game-changer for boosting the conversion rate.

Features

  • Detailed tracking to understand how the campaigns perform
  • Personalization to address the subscribers
  • Real-time progression for better productivity and tracking
  • Marketing automation for making the campaigns more powerful
  • Integrations with third-party apps or services

Pricing

Moosend is a premium tool. Their plans start at $9 a month. Although they have a 30-day free trial where you can test all the features without paying a single penny.

Pros

  • The integration options available in Moosend are one of the best features
  • The tracking page will show you details on the open rates, clicks, and so on
  • Email templates can be customized according to your requirements

Cons

  • The automation feature could be improved

Get Started with Moosend

$This is an affiliate link

4) ConvertKit

convertkit

With the most powerful integration options, ConvertKit could be one of the best ActiveCampaign alternatives. ConvertKit would be the best option if you are a creator and need a complete marketing hub.

The platform has many cutting-edge features, such as landing pages, forms, a creator network, etc. You can use the landing page feature if you need to bring traffic to generate leads. Similarly, using forms, you can generate leads.

The creator network is a unique feature that’s available only with ConvertKit. There, you can learn more opportunities you can use to optimize your campaigns for better conversion rates.

Finally, with the visual automation feature, you can make the campaigns even more powerful.

Features

  • Custom landing pages for lead generation
  • Forms for lead generation
  • Visual automation to automate your campaigns without code
  • High deliverability so the emails will always be delivered to the subscriber’s inbox
  • Email designer to create perfect email newsletters

Pricing

ConvertKit is a freemium tool. With the free plan, you can store up to 1000 subscribers. Their premium subscription starts at $9 a month, and it will unlock more powerful features.

Pros

  • The interface is optimized for users, and you can find every option without any hassle
  • The landing page and form builders will help you design pages quickly
  • With the integration options available, you can connect your forms with third-party apps and services

Cons

  • The visual design feature could be improved

Get Started with ConvertKit

$This is an affiliate link

5) Constant Contact

constant contact

If you prefer a tool with an easy-to-use dashboard, you should check out Constant Contact. Hundreds of thousands of bloggers and online stores use them for email marketing. Apart from email marketing, the tool can also be used for lead generation and CRM.

Since they have a drag-and-drop editor and hundreds of pre-made templates, creating custom templates would be a cakewalk. All their templates are customizable; you can tweak them according to your brand colors.

A/B testing is another notable feature of Constant Contact. To improve your marketing campaigns, you can use this feature. What it does is the feature allows you to test various things and analyze which campaign will work better.

When handling an email list of thousands of customers, optimizing it with A/B testing would be a good option.

Features

  • Drag and drop editor to design newsletter easily
  • Email templates for saving time in creating campaigns
  • A/B testing to find the best-performing campaign
  • Integrations with third-party apps and services
  • Landing pages for lead generation

Pricing

Constant Contact is a premium tool. Their plans start at $12 a month.

Pros

  • The developers created several templates you can use for the newsletter campaigns
  • Integration options are great
  • Create any type of email newsletter campaign with the drag-and-drop editor

Cons

  • No free version subscription is available

Get Started with Constant Contact

$This is an affiliate link

6) Brevo

brevo

If you are looking for an all-in-one marketing platform to handle your marketing efforts, check out Brevo. brevo is a widely used marketing tool in the market. It is used for SMS marketing, WhatsApp marketing, and email marketing.

The tool is an ideal option for sending out transactional emails. There are so many businesses using this platform to send out transactional emails. And the best part is you can ensure the best delivery rates with Brevo.

Since the tool has a drag-and-drop email editor, you can create any email campaign without any hassle. The A/B testing tool is another excellent way to test your campaigns.

Features

  • No daily sending limit, so suitable for most bloggers and businesses
  • Drag and drop editor to create email campaigns with ease
  • Transactional emails with high deliverability rates
  • SMS marketing to SMSs to subscribers
  • WhatsApp marketing for better conversion rates
  • A/B testing to test different options

Pricing

Brevo is a freemium tool. With the free subscription, you can send 300 emails a day. Their premium subscription starts at $25 a month.

Pros

  • More than an email marketing service. Brevo offers multiple marketing tools and options
  • A/B testing will help you find the high-performing email design/content
  • The interface is user optimized

Cons

  • Costly premium plans

Get Started with Brevo

$This is an affiliate link

7) Mailchimp

mailchimp

When your main goal is to use an email marketing provider in the market for a long time, you should check out Mailchimp. The tool comes with pre-built email templates you can use. All the templates are customizable, and you can change them according to your needs.

Mailchimp also has an excellent support team. You can contact the support team if you need help with any customization. Since they have a live chat option, you can easily solve all your problems quickly.

They have more than 300 integration options. You can integrate your email forms with third-party apps and services. Plus, the reporting and analytics feature can help you understand how the subscribers interact with the emails.

Features

  • Excellent customer support team if you need help with the tool
  • Easy to use, so no technical knowledge is needed
  • Drag and drop editor to create newsletters with ease
  • Integration options with third-party apps and services
  • Reporting feature to understand how the campaigns are doing

Pricing

Mailchimp is a freemium tool. The free account will help you send up to 1000 emails a month. Their premium plan starts at $2.34/month.

Pros

  • Easy for beginners since the platform is welcoming to everyone
  • The free version plan comes with decent features
  • There are multiple tools you should try to improve your newsletter campaigns

Cons

  • Limitations in campaign customization

Get Started with Mailchimp

$This is an affiliate link

8) Campaign Monitor

campaign monitor

When you need an email marketing service with an easy-to-use campaign builder, check out the Campaign Monitor. Campaign Monitor is one of the best tools we have tested. It can be used by both bloggers and online store owners.

The main feature of the tool is the link review option. While you send out newsletters or something similar, you will add links to your posts or pages. But if the added links are incorrect, your email subscribers will see a 404 error page in the front end.

The link review tool helps the business owner ensure no broken links. Another advantage of the email service is it is a reliable tool for sending transactional emails. With the personalization option, you can personalize your emails too.

Features

  • Easy-to-use email builder so you can create stunning email campaigns without any hassle
  • SMS marketing for improving the conversion rates
  • Personalization for addressing the subscribers dynamically
  • Segmentation to organize the email list
  • Link review to get rid of 404 errors from the page
  • Transactional emails without deliverability issues

Pricing

Campaign Monitor is a premium tool. The plans start at $9 a month.

Pros

  • The email personalization feature is one of the best things Campaign Monitor offering
  • The link review will he you ensure there are no broken links in your email newsletter
  • All in one marketing platform, so you can use this tool alone for all your marketing efforts

Cons

  • No free version plan to test the platform

Get Started with Campaign Monitor

9) Drip

drip

Drip is a popular email marketing platform used by most eCommerce giants. The platform has valuable features and unique integrations to help eCommerce store owners improve their productivity.

The major eCommerce integrations available in the platform are WooCommerce, Shopify, BigCommerce, and so on. If you are already hosting your emails with other third-party email marketing providers, you can use the free migration option with the Drip tool.

This will help you move all your customers/subscribers into Drip without hassle. Since their in-house team handles every data migration, there won’t be any data loss. The platform also has features like automation, segmentation, etc.

Features

  • eCommerce integrations to improve the online store conversions
  • List segmentation to organize your subscribers
  • Detailed insights to understand how the campaigns are performing
  • Drag and drop email builder emails with ease
  • Responsive emails so suitable for every display size
  • Automation tools to make the campaigns more powerful

Pricing

Drip is a premium tool. It will cost you $39/month.

Pros

  • Best email marketing tool for online stores
  • The list segmentation feature will help you organize your subscribers better
  • You can easily create emails with the drag-and-drop editor

Cons

  • No free plans are available
  • Expensive

Get Started with Drip

Conclusion

You must invest in email marketing while running an online business or store. Since you handle a customer-centric company, investing in email marketing is one of the best decisions you can make.

If you search for an email marketing tool, you will find many options. However, ActiveCampaign is one of the best tools we have tested and verified. If you are looking for tools similar to ActiveCampaign, here’s the summary:

  • AWeber
  • Mailerlite
  • Moosend
  • ConvertKit
  • Constant Contact
  • Brevo
  • Mailchimp
  • Campaign Monitor
  • Drip

Each tool has its own advantages. So according to your requirements and preference, pick an option.

We hope you have found this article helpful and enjoyed reading it. If you did, please consider sharing this post with your friends and fellow bloggers on social media.

If you want more related articles, check out our blog archive.

The post ActiveCampaign Alternatives: 9 Tools You Should Check for Email Marketing appeared first on BlogHeist.

]]>
https://blogheist.com/activecampaign-alternatives/feed/ 0
Best 9 AWeber Alternatives for Email Marketinghttps://blogheist.com/aweber-alternatives/ https://blogheist.com/aweber-alternatives/#respond Fri, 21 Jul 2023 16:02:14 +0000 https://blogheist.com/?p=76239

Are you looking for the best AWeber alternatives? If you are, keep reading this article. This post will list nine top options you can use instead of AWeber. Email marketing is no more optional. We have already said it several times. With the right email marketing service/tool, you can quickly get returning traffic and save […]

The post Best 9 AWeber Alternatives for Email Marketing appeared first on BlogHeist.

]]>

Are you looking for the best AWeber alternatives? If you are, keep reading this article. This post will list nine top options you can use instead of AWeber.

Email marketing is no more optional.

We have already said it several times.

With the right email marketing service/tool, you can quickly get returning traffic and save your business. You will see many options if you check for an email marketing service provider.

Some are free, some are freemium, and others are entirely premium.

AWeber is one of the best tools in the market that you can use to send your email campaigns. But are there other tools that offer better features or services than AWeber?

If you need clarification on other options, this post will help you. This article will show the best AWeber alternatives you should check out.

BlogHeist – Learn About AWeber’s Affiliate Program

Why Look For an AWeber Alternative


You need to look for an alternative for AWeber in several situations. Here are some:

  • User-friendliness: An easy-to-use dashboard will make the job simpler. You can look for an alternative to AWeber if you need a tool with a user-friendly dashboard.
  • Pricing: AWeber has a free plan. But it also has limitations. If you can get another tool with affordable pricing, you must look for an alternative.
  • Features: Features make the tool perfect. If any other tool offers better features you require, do not wait. Switch to them, and try their features.
  • Support: Some email marketing tools will offer better support for their clients and features. You can explore the market for those.
  • Integrations: If you think another email marketing tool offers better integrations with third-party services, it is time to switch.

Next, let’s move to the article’s core, which is the tools you can use instead of AWeber. Here is the list of AWeber Alternatives.

Best 9 Aweber Alternatives You Should Check


We have gathered nine of the top tools that can be used instead of AWeber:

  • Constant Contact
  • ConvertKit
  • MailerLite
  • Brevo
  • Omnisend
  • GetResponse
  • Mailchimp
  • Moosend
  • Drip

Each option has its features. We will explain what makes them unique below. So, according to your requirements and preferences, you can choose a tool.


When your primary concern is a powerful platform to handle your email marketing campaigns, check out Constant Contact. Constant Contact makes it simple to create and edit email marketing campaigns without hassle. With their technology, you can build your email list steadily.

The tool can be integrated with platforms like Salesforce, Canva, WooCommerce, Shopify, SurveyMonkey, etc. You could check out these options if you need to make your campaigns even more powerful. With their social media marketing tools, you can find more potential customers for your business.

Features

  • Social media marketing can be improved with the tool
  • Multiple integration options so you do not need to manually code
  • CRM integration will make lead generation better
  • eCommerce integration to generate more sales
  • The marketing automation feature is another notable thing
  • Custom landing pages to generate targeted leads

They have also created iOS and Android apps to manage your Constant Contact account on the go. This makes it easy to monitor the campaigns and make necessary changes.

Pros

  • Ideal for eCommerce stores
  • You can create custom landing pages with the tool. The developers have already added several pre-made templates you can use
  • Customer support is also great

Cons

  • No free plans are available

Visit Constant Contact

$This is an affiliate link


ConvertKit 1

2. ConvertKit

ConvertKit and AWeber both offer a free plan. ConvertKit is free for 300 subscribers, and AWeber is free for 500. ConvertKit’s free plan starts from $9 a month, and AWeber’s $12.50 monthly.

However, AWeber’s lite plan doesn’t remove its branding, while ConvertKit’s $9 plan lets you remove it.

Pricing – Starts from $9 a month (it has a free plan)

Do you want a tool to help you create marketing campaigns and set up automation with minimal effort? If you are into that, take a look at ConvertKit. ConvertKit would be the best option for running a large-scale business or an online store. With the drag-and-drop editor, you can easily create campaigns without touching a single line of code.

The tea also created a bunch of landing pages for its users. You can easily import the landing pages to your editor and customize them. Thankfully, all the landing page templates are 100% editable, and you can change them how you like. There will be no limitations, and you can do whatever you need.

To make your life better, you can explore automation. You can set up /automate your campaigns with the visual builder. The good thing is you can see what you have configured and how it will end. You can set up complete automation in the tool according to your requirements.

Features

  • Customizable landing pages to match your brand
  • Forms to get leads
  • Automation features to make the campaigns more powerful
  • Good support team if you need help and assistance
  • Visual builder to create campaigns without code

Pros

  • The automation process is simple to use
  • They have an active community where you can reach out for help and support
  • The dashboard is so simple to use. So, setting up a new campaign is easy

Cons

  • For new users, it can take some time to get used to the platform

Visit ConvertKit

$This is an affiliate link


If you choose an affordable email marketing service, go with MailerLite. MailerLite is a popular and widely used email marketing service in the market. Creating and managing newsletter campaigns with MailerLite is pretty simple. Its drag-and-drop editor makes it easy to modify the campaigns.

Besides email marketing, the tool also has a website & blog builder. If you need to launch a website, this option could be helpful. Also, you could start using the landing page builder to generate more leads and conversions. Their email verifier feature will help you identify and remove spam emails from the platform.

This way, you can ensure you have a clean email list. You can also run offline campaigns on your local store or event to boost the subscription count. These features make MailerLite one of the best tools in the market.

Features

  • Drag and drop editor to create custom campaigns
  • Website builder option available so you can create websites without coding
  • Automation to make the newsletters powerful
  • Landing pages to generate leads
  • eCommerce optimized so you will make more money from the store
  • Email verifier to reduce spam

Pros

  • The email verifier feature can help you verify the subscriber’s email address and ensure no spam emails are added to the list
  • With the drag-and-drop editor, you can tweak the newsletters according to your preferences
  • They offer a website builder which you can use to create websites without code

Cons

  • Advanced features are limited

Visit Mailerlite

$This is an affiliate link


BlogHeist Recommended ArticleBrevo Review

If you are looking for a reliable email marketing platform, switch to Brevo. The tool comes with a drag-and-drop builder and several pre-built templates. The builder can customize the templates, making the job much easier. Instead of creating a template from scratch, you can easily modify the existing templates.

The platform comes with high-security standards, and you and your users can have peace of mind. Plus, if you represent a brand and need to give access to the brevo account to multiple people, you can use the sub-accounts feature. This way, you can create individual accounts without sharing your main account’s credentials.

The advanced reporting feature lets you see how well your campaigns are going. You can also use Brevo for your online store. Whether you use WooCommerce or Easy Digital Downloads for setting up the website, Brevo can help you with transactional emails.

Features

  • Highly secured environment so your data is completely safe
  • Sub-accounts for your team members
  • Send time optimization for maximum open rates
  • Advanced statistics to see every report
  • Transactional emails to send important emails without any delay
  • Multiuser access so you do not need to share the primary user’s credentials

Pros

  • The email delivery rates will be high
  • With the send time optimization, you can ensure maximum open rates
  • The reporting feature is another advantage since the tool will show you every data you need

Cons

  • You need to use high-tier plans for advanced features

Visit Brevo

$This is an affiliate link


BlogHeist: Get Omnisend Coupon Code (10% Discount on All Paid Plans)

When your main priority is an easy-to-use and elegant-looking email marketing service provider, you should check out Omnisend. Omnisend takes email marketing services to the next level with its cutting-edge features. Apart from email marketing, you can also avail features like SMS marketing and web push notifications.

With Omnisend’s marketing automation tools, you can automate email, SMS, and web push notifications. You can also get pre-built automation workflows that will work well with cart abandonment, welcome series, post-purchases, etc. Another advantage of the Omnisend tool is the A/B testing.

You could run two dedicated campaigns to see which will deliver better results. The tool will then analyze the campaign and give you an idea of which option would be better. Segmentation will help you categorize your subscribers based on various factors. Finally, the tool can generate custom reports based on your input.

So, if you need to see how your marketing campaign is going, check Omnisend’s reports section.

Features

  • Affordable pricing so everyone can use it
  • Excellent support team if you need help
  • Custom templates to choose from for your next campaign
  • A/B testing to find the perfect campaign for your business
  • Integrations to make the most of your campaigns
  • Forms for signup and popup

Pros

  • Since the platform is affordable, it is suitable for most professional bloggers and small businesses
  • The elegant interface will let you grow your email list
  • Multiple pre-made templates to choose from

Cons

  • Limited automation features

Visit Omnisend

$This is an affiliate link


GetResponse - Last AWeber Alternatives

6. GetResponse

GetResponse offers a free plan with 2,500 monthly newsletter emails and one landing page, website builder, and signup forms.

Its paid plans start from $15.58 monthly with an AI email generator and Autoresponder. Until now, AWeber doesn’t provide such features with its lite plan.

Pricing – Free | $15.58 | $48.38 | $97.58

GetResonse is another excellent tool for email marketing. Compared to AWeber, it has additional features like an AI email generator. Plus, AWeber branding won’t be removed in its Lite Plan (costs $12.50 a month), but you can remove GetsResponse branding with its paid plan.

However, GetResponse is slightly costlier than AWeber. However, the free website builder offered by GetResponse is a plus. Without using a single line of code, you can start creating websites with the platform.

Features

  • Promo codes to save money
  • Event-based automation can be handy in multiple situations
  • AI email generator so you can boost productivity without any effort
  • Autoresponder tools to make the platform better
  • Quick transactional email with high deliverability rates

Pros

  • Excellent email marketing platform to use since they have more features
  • For transactional emails, you can expect fast deliveries
  • AI integration will help you improve the productivity

Cons

  • Limited landing page customization

Visit GetResponse

$This is an affiliate link


If you need to use a tool with so many features and the platform is optimized for beginners, you should check out Mailchimp. Mailchimp has several cutting-edge features to set up an email marketing campaign hassle-free.

They have a detailed reporting and analytics section where you can track how your newsletter forms are doing. From the same area, you can see how many clicks and open rates you are getting. This will help you optimize your campaigns for better performance.

Features

  • Detailed reporting to track how your campaigns are doing
  • Easy to use, so you do not need any technical knowledge
  • A/B testing to find the best-performing campaign
  • Email scheduling to send the campaigns later
  • Content optimizer to make the content better

Pros

  • Best for beginners because Mailchimp comes with an easy-to-use dashboard
  • The reporting feature s another great option to see how the campaigns are going
  • Modify the email newsletter with A/B testing and see which one performs better

Cons

  • Limited features in the free plan

Visit Mailchimp

$This is an affiliate link

If you prefer an easy-to-use email marketing platform to manage your campaigns, check out Moosend. You do not need to enter your credit card details to try the platform. This ensures you won’t be charged a single penny to explore their platform.

Since they can be integrated with an SMTP server, you can ensure the best email deliverability rates with the platform. If you choose any higher-level plans, you will get access to a dedicated account manager. If you need priority help, you can always contact the account manager.

With marketing automation platforms, you can make your campaigns more powerful. Plus, the tool can be integrated with multiple third-party services.

Features

  • CRM tools to improve customer satisfaction and generate more leads
  • Segmentation to group the subscribers
  • eCommerce AI, which can help you optimize your store better and sell more stuff
  • Tracking to analyze the data on send, open rates, and so on
  • Automation to make the campaigns more powerful

Pros

  • The segmentation option available in the platform can be handy
  • The eCommerce AI tool can help you sell more
  • CRM tools can help you boost your customer satisfaction

Cons

  • The template customization features are limited

Visit Moosend

$This is an affiliate link

When your main priority is a powerful email marketing platform, you should start using Drip. It is one of the best email marketing options when running an online store. Drip can be seamlessly integrated with any WooCoommerce stores, Shopify stores, BigCommerce stores, etc.

Another notable feature of the Drip platform is the segmentation feature. Based on your subscriber’s gender, locality, or age range, you can sort them into multiple groups. This will help you send out custom newsletter campaigns without any hassle.

Since the platform also comes with a drag-and-drop editor, designing custom emails and newsletters would be simple.

Features

  • Drag and drop editor to create stunning campaigns
  • Segmentation to organize the subscribers
  • Automation to make the campaigns even more powerful
  • Optimized for online stores
  • Reports to see every data

Pros

  • With the drag-and-drop editor, you can create newsletters or email campaigns with ease
  • They will show you a detailed report on how many clicks and opens you have got
  • The platform is ideal for online stores because it supports integration with multiple eCommerce solutions like WooCommerce, BigCommerce, Shopify, and so on

Cons

  • Expensive platform

Visit Drip

About AWeber

AWeber is one of the best email marketing service providers available. With hundreds of thousands of clients, they have created a great technology that helps bloggers and business owners boost their conversion rate with minimal hassle.

The tool has affordable pricing, decent features, and friendly customer support. Using AWeber for your email marketing efforts is pretty simple. You could start creating unlimited email lists, landing pages, and so on with AWeber.

The team also created a free plan where you can test their service with some limitations. The free plan helps you to store up to 500 email subscribers and create one email list.

ConclusionAWeber Alternatives


You can do better than your competitors by choosing an email marketing service provider that suits your business. No matter whether you run a blog or a WooCommerce store. You should always invest in a powerful email marketing tool for good results.

Apart from AWeber, these are the email marketing tools you can use:

  • Constant Contact
  • ConvertKit
  • MailerLite
  • Brevo
  • Omnisend
  • Getresponse
  • Mailchimp
  • Moosend
  • Drip

All these tools come with unique features and pricing. You can choose one according to your preferences. If you prioritize powerful features, you should go with Constant Contact or ConvertKit.

On the other hand, if you need an affordable email marketing service, you must use MailerLite, Brevo, Omnisend, and GetResponse, different options with an easy-to-use, elegant dashboard.

If you are looking for a tool for handling your online store’s emails, check out Drip.

We hope you have found this article helpful and enjoyed the read. If you did, please share this post with your friends and fellow bloggers on social media. For more articles, you should check out our blog archive.

Which email marketing tool are you going to use?

Let us know in the comments!

The post Best 9 AWeber Alternatives for Email Marketing appeared first on BlogHeist.

]]>
https://blogheist.com/aweber-alternatives/feed/ 0
Constant Contact Alternatives: The Best Email Marketing Services!https://blogheist.com/constant-contact-alternatives/ https://blogheist.com/constant-contact-alternatives/#respond Mon, 17 Jul 2023 12:56:51 +0000 https://blogheist.com/?p=76825

Are you looking for Constant Contact Alternatives? If you are, we have got something for you! In this article, we will show you nine of the best tools instead of Constant Contact. The correct email marketing tool or service will help you scale your business and boost the conversion rate. If you have searched for […]

The post Constant Contact Alternatives: The Best Email Marketing Services! appeared first on BlogHeist.

]]>

Are you looking for Constant Contact Alternatives? If you are, we have got something for you! In this article, we will show you nine of the best tools instead of Constant Contact.

The correct email marketing tool or service will help you scale your business and boost the conversion rate. If you have searched for an email marketing tool, you have probably landed on Constant Contact.

It is one of the most popular tools out there with decent features. But there are also some extra services with more unique features. If you are looking for Constant Contact alternatives, this post will help you.

Here, we will share nine top tools you should check out instead of Constant Contact.

But before going further, let’s learn what Constant Contact is.

Constant Contact: An Introduction

constant contact

If you ever need to run perfect email marketing campaigns, you should check out Constant Contact. Constant Contact is one of the most popular marketing platforms in the world, with some cutting-edge features and technology.

Their drag-and-drop editor will help you create campaigns without any hassle. Also, the development team created several templates that can be used to set up your first email marketing campaign.

All the templates can be edited and matched with your brand colors or styling. Some of the unique features of Constant Contact are:

  • Multiple pre-made templates
  • Detailed reporting so you can understand your audience better
  • Automation features to make the marketing campaigns more powerful
  • Social media integration to make the most out of social media
  • Custom list management which helps you send targeted emails

And so on.

Now you know what Constant Contact is and what you can expect from the platform. In the next section, we will move to the article’s core, which is the top Constant Contact alternatives you should try.

Best Constant Contact Alternatives

In this section, we will talk about:

  • ConvertKit
  • AWeber
  • Moosend
  • Mailchimp
  • Mailerlite
  • Brevo
  • ActiveCampaign
  • Campaign Monitor
  • Drip

Each tool comes with unique features. Below, we will explain what makes each service unique and perfect. According to your preference and requirements, you can choose a tool.

1) ConvertKit

convertkit - constant contact alternatives

If you are a creator and need the best marketing platform for your campaigns, check out ConvertKit. ConvertKit is one of the popular email marketing platforms with unique and powerful features. So many professional bloggers and businesses use this platform to handle their marketing campaigns.

With the platform, you can create custom landing pages according to your preference. The development team created several templates you can use to start a campaign quickly. All the templates are 100% customizable, and you can match the design with your brand colors and styling.

Their integration options are so helpful for both bloggers and online store owners. ConvertKit can be integrated with WooCommerce, Shopify, Easy Digital Downloads, Stripe, Squarespace, etc. So to run the perfect email marketing campaigns, ConvertKit could be one of the best options.

Features

  • Custom landing pages to make more conversions
  • Forms to generate leads
  • Creator network where you can meet more creators
  • Integrations help you make the email campaigns better
  • Visual automation tools to create automation tasks without any issue
  • Email designer to design stunning emails without code

Pricing

ConvertKit is a freemium tool. You can store up to 300 email subscribers with the free version subscription. On the other hand, the premium subscription starts at $9 a month.

Pros

  • The user-friendly interface will help everyone to configure the platform based on their requirement. No technical knowledge needed
  • Thomer service does a good job solving every issue their customers has
  • There are so many custom email templates available that you can use

Cons

  • Their A/B testing capabilities are limited

Get Started with ConvertKit

$This is an affiliate link

2) AWeber

aweber

When you prefer a powerful platform for your marketing efforts, you should check out AWeber. AWeber is an all-in-one solution for marketing. The platform comes with solutions like email marketing, web push notifications, landing pages, email automation, etc.

With pre-made email templates, you can skip the time needed to create campaigns manually. Plus, the platform comes with in-built integration with Canva. Using this feature, you can get any image and insert it into the email newsletter.

The segmentation feature will help you sort your email subscribers based on location, age, gender, or purchase history. To send targeted emails, this feature can be helpful.

Features

  • Canva integration to get images faster
  • Custom design options to optimize your email campaigns
  • Autoresponders to keep everything in check
  • Autopilot tool to reduce manual effort in email marketing
  • Segmentation to organize the list

Pricing

AWeber is a freemium service. Their free subscription will allow you to store up to 500 email subscribers. On the other hand, the premium plan starts at $12.50 a month. There, you can store unlimited email subscribers and send unlimited email newsletters.

Pros

  • The email automation features offered by AWeber is great
  • They also have an advanced email segmentation feature
  • The delivery rates are excellent. There won’t be much downtime

Cons

  • The landing page builder can have more features

Get Started with AWeber

$This is an affiliate link

3) Moosend

mooosend

If you need an easy-to-use solution, check out Moosend. Moosend comes with so many features that you can use to improve your marketing campaigns. The A/B testing feature allows you to run tests and see which newsletter or campaign will drive more results.

You can also use the reporting feature to know how your marketing campaigns are doing. The feature will display everything you need to know regarding the campaign, such as open rates, CTR, etc.

Since Moosend has a drag-and-drop editor, tweaking the campaigns would be a cakewalk. For more information, feel free to check out our Moosend review.

Features

  • The tracking feature helps you understand how your email campaigns are doing
  • The personalization feature will help you address the subscribers in a nice way
  • Marketing integrations to make the campaigns more powerful
  • Custom templates to start your email campaigns quicker
  • A/B testing to test campaigns

Pricing

Moosend is a premium platform. Their pricing starts at $9 a month, and you can send unlimited emails with the plan.

Pros

  • They will show you a detailed report on the clicks, open rate, and so on
  • The integration options available in Moosend are excellent
  • With the custom email templates, you can start sending the email campaigns quicker

Cons

  • No free plans are available

Get Started with Moosend

$This is an affiliate link

4) Mailchimp

mailchimp

Mailchimp is one of the popular platforms used by beginners and professionals. You will probably try the Mailchimp services when you get into email marketing. They have various tools that will help you boost your email marketing efforts.

You can get 300+ integrations there. So, with all the integration options, you can improve the marketing campaigns. Email scheduling is another option you should check out. Based on the subscriber’s open rate, you can schedule your campaigns. This will help you optimize the campaigns for better open rates.

Finally, you can also remove the Mailchimp branding from the newsletter emails. This is going to help a lot of brands and businesses.

Features

  • Great customer support, so if you need help with the tool, simply contact them
  • 300+ integrations, so choose the apps/service you need to integrate
  • Email scheduling feature to schedule emails for the best time
  • Custom templates choose
  • Remove Mailchimp branding, so you will look more professional

Pricing

Mailchimp is a freemium service. The free plan will help you send up to 1000 emails a month. Alternatively, the premium plans will cost you $9.26 a month.

Pros

  • Their reporting feature is excellent
  • You can use the A/B testing feature to track how the campaigns perform
  • Best for starters

Cons

  • Free version subscription comes with limited features

Get Started with Mailchimp

$This is an affiliate link

5) Mailerlite

mailerlite

If you are looking for an email marketing tool that’s affordable and comes with a great UI, you should check out Mailerlite. With Mailerlite, you can create stunning marketing campaigns without any hassle. The platform has an easy-to-use drag-and-drop campaign builder, so everything would be a cakewalk.

You can also use this platform to sell your digital products. So many people are using Mailerlite to sell their eBooks and similar products. The direct integration of Mailerlite with the most popular eCommerce platforms will ensure you are getting most of the same conversion rates.

The platform also has an email verifier tool to clean your email list and optimize everything. This will help you remove spam emails from your email lists. An excellent feature to use if you have thousands of email subscribers.

Features

  • Newsletter editors to make the newsletter more elegant
  • Automation to make the campaigns more powerful
  • Website builder to create a website from scratch
  • eCommerce optimization to boost the sales
  • Signup forms to collect leads and convert them into sales

Pricing

Mailerlite is a freemium tool. The free subscription will help you store up to 1000 subscribers and send 12,000 monthly emails. The premium subscription will cost you $9 a month, and you can start sending unlimited monthly emails with it.

Pros

  • The drag-and-drop email builder will help you set up a design newsletter without any technical knowledge
  • The free subscription is good enough and comes with great features
  • For small businesses, Mailerlite is a good pick

Cons

  • The automation features are limited compared to other providers

Get Started with Mailerlite

$This is an affiliate link

6) Brevo

Brevo

If you prefer an affordable platform for email marketing, you should start using Brevo. The platform can be used for email marketing, SMS marketing and can also set up automation. With Brevo, you can create campaigns with ease.

Since they have a reliable API, you can send transactional emails too. If you have been in the online business area for a while, you probably know that transactional emails are important. You can trust Brevo to handle such a thing.

The landing page feature also works well with Brevo. If you need to capture leads and emails, the landing pages feature could be a good addition. You can also use Brevo to use the live chat feature. Hence, it could be the best Constant Contact alternative.

Features

  • Landing pages to generate leads
  • SMS marketing to improve the marketing efforts
  • Automation tools to improve the campaign
  • Live chat feature to interact with the website visitors
  • Integrations to make campaigns more powerful

Pricing

Brevo is a freemium tool. With the free version account, you can send up to 300 emails daily. Their premium plans start at $25 a month.

Pros

  • The affordable plans are great for beginners
  • With the segmentation feature, you can organize your subscribers based on specific criteria
  • The platform comes with some powerful email marketing features

Cons

  • The free plan has limitations

Get Started with Brevo

$This is an affiliate link

7) ActiveCampaign

activecampaign

ActiveCampaign is the next one on our list that can be suitable as a Constant Contact alternative. So many professional bloggers and businesses use ActiveCampaign to manage their marketing efforts.

ActiveCampaign offers an elegant tracking system. With it, you can track every subscriber, open rates, clicks, etc. It will help you make better decisions when it comes to newsletter optimization.

The A/B testing is another cool feature you can have. With the A/B testing tool, you can test multiple versions of your newsletter and find the perfect one. Since the tool has a drag-and-drop editor, designing campaigns and newsletters would be simple.

Features

  • A/B testing to find the best email campaign
  • Tracking to understand the performance of the campaigns
  • Drag and drop editor to design newsletters
  • Integration options to make the platform more powerful
  • Marketing automation tools to boost the results of marketing efforts

Pricing

ActiveCampaign is a premium tool. The plans start at $49 a month.

Pros

  • The third-party integration options available in the tool are excellent
  • With the marketing automation feature, you can automate every task
  • The drag-and-drop builder is another advantage

Cons

  • Pricing is expensive

Get Started with ActiveCampaign

$This is an affiliate link

8) Campaign Monitor

campaign monitor

If you need a powerful email marketing tool, use Campaign Monitor. With the drag-and-drop builder available with Campaign Monitor, you can begin developing elegant newsletters. All the elements and fields you need are in the editor. They have also developed a few templates you can use.

Combining SMS marketing with the tool can boost conversion rates and customer experience. The segmentation feature allows you to organize your email list based on multiple factors. The platform also comes with a broken link checker.

The tool will scan your newsletter for broken links. This helps you ensure there won’t be any links pointing to 404 pages, which will cause more problems. Overall, Campaign Monitor is a good tool you can use.

Features

  • Link checker tool to find and fix 404 URLs
  • Segmentation to organize the subscribers
  • Personalization to make the campaigns better
  • Drag and drop editor to design the newsletter easily
  • Templates to choose from so you do not need to create one from scratch

Pricing

Campaign Monitor is a freemium product. Their basic plan starts at $9 a month.

Pros

  • The platform has a user-friendly interface, so you can handle everything from there.
  • The segmentation and targeting feature is excellent
  • Freemium service so you can test the platform before using the premium version

Cons

  • The automation features can be overwhelming for some people

Get Started with Campaign Monitor

$This is an affiliate link

9) Drip

drip

Drip would be the best fit if you run an online store and need an email marketing platform. The platform can be combined with most eCommerce platforms like WooCommerce, Shopify, BigCommerce, and so on. The platform also can be integrated with 2000+ services.

Thanks to Zapier integration. With the segmentation feature, you can decide on organizing your customers. Based on their gender, age, or locality, you can manage them. This feature will help them send targeted emails. For example, if you are running a promotion for a specific age range, use the segmentation feature.

Another notable feature of the tool is the insights option. You can track your subscribers and email newsletter with this.

Features

  • Segmentation will help you organize the subscribers
  • Automation will help you with managing the campaign better
  • Reporting will show you all the required data
  • eCommerce optimized so you can use it with your online store
  • Facebook integration will help you make the email campaign better

Pricing

Drip is a premium tool. The pricing starts at $39 a month.

Pros

  • The platform is optimal for handling eCommerce emails
  • The advanced triggers and automation workflows allow you to set up more powerful email newsletters and campaigns
  • The delivery rates are also great with the platform

Cons

  • Expensive tool for small businesses

Get Started with Drip

$This is an affiliate link

Conclusion

As mentioned, the right marketing tool will help boost your business. You are doing everything wrong if you’re running an online business or blog and not using email marketing.

Constant Contact is one of the biggest email marketing services in the world. If you are looking for alternatives, you have plenty of options.

This article has mentioned nine of the best tools you should try. According to your preferences and requirements, you can choose a tool.

We hope you have found this article helpful and enjoyed reading it. If you did, please consider sharing this post with your friends and fellow bloggers on social media.

Feel free to check our blog archive for more related articles.

The post Constant Contact Alternatives: The Best Email Marketing Services! appeared first on BlogHeist.

]]>
https://blogheist.com/constant-contact-alternatives/feed/ 0
The Importance of Social Media in Digital Marketinghttps://blogheist.com/importance-of-social-media-in-digital-marketing/ https://blogheist.com/importance-of-social-media-in-digital-marketing/#respond Wed, 05 Jul 2023 09:03:30 +0000 https://blogheist.com/?p=77457

In today’s digital age, social media has transformed the marketing landscape. It has become integral to any successful digital marketing strategy, offering businesses unparalleled opportunities to connect with their target audience, build brand awareness, and drive business growth. Social media platforms such as Facebook, Instagram, Twitter, LinkedIn, and YouTube have evolved into powerful tools that […]

The post The Importance of Social Media in Digital Marketing appeared first on BlogHeist.

]]>

In today’s digital age, social media has transformed the marketing landscape.

It has become integral to any successful digital marketing strategy, offering businesses unparalleled opportunities to connect with their target audience, build brand awareness, and drive business growth.

Social media platforms such as Facebook, Instagram, Twitter, LinkedIn, and YouTube have evolved into powerful tools that allow businesses to reach a wider audience and engage and interact with them on a deeper level.

The importance of social media in digital marketing cannot be overstated. It has revolutionized how businesses communicate, promote their products or services, and build customer relationships.

In this blog post, we will explore social media’s significant role in digital marketing and why businesses must embrace its power to stay competitive in today’s fast-paced, interconnected world.

We will delve into the various benefits and advantages that social media brings to the table, including its ability to amplify brand visibility, enhance customer engagement, drive website traffic, and facilitate targeted advertising.

Furthermore, we will explore how social media allows businesses to gather valuable insights about their target audience, track campaign performance, and adapt their marketing strategies in real time for optimal results.

As we embark on this journey through the realm of social media in digital marketing, we will uncover practical tips, best practices, and real-life examples of businesses harnessing the power of social media to achieve their marketing goals.

Whether you are a startup entrepreneur, a small business owner, or a marketing professional, this blog post will provide valuable insights and actionable strategies to leverage social media effectively and elevate your digital marketing efforts.

The Reach and Influence of Social Media

social media reach

Social media platforms have transformed how we communicate, connect, and access information.

With their huge user bases and global reach, social media platforms offer businesses an unprecedented opportunity to connect with a vast audience and exert influence.

In this section, we will delve into the reach and influence of social media, highlighting its significance in today’s digital landscape.

Social media platforms such as Facebook, Twitter, Instagram, LinkedIn, and YouTube have amassed billions of active users worldwide.

These platforms serve as virtual communities where people share ideas, opinions, experiences, and content in various forms. This extensive user base presents businesses with an enormous potential reach that was previously unimaginable.

According to Ken Savage, the reach of social media extends beyond geographical boundaries, allowing businesses to connect with individuals from all corners of the world.

It breaks down barriers of time and distance, enabling real-time interactions and instant dissemination of information.

This global reach is particularly advantageous for businesses that aim to expand their customer base, enter new markets, or establish an international presence.

Moreover, social media platforms have become influential sources of information and recommendations.

People often turn to social media to seek advice, gather insights, and make informed decisions. They rely on the experiences and opinions shared by their connections and the influencers they follow.

This social media aspect, known as social proof, greatly impacts consumer behavior and purchasing decisions.

The Importance of Social Media In Digital Marketing

In a nutshell, social media can be used for

  • Brand awareness
  • Customer engagement
  • Lead generation
  • Traffic generation
  • Customer support
  • To get UGC
  • Advertising
  • Targeting
  • Integrations

And so on.

Below, we will explain more about the possibilities so you can implement them in your business and get better results.

Building Brand Awareness and Recognition

brand awareness

Brand awareness and recognition are crucial aspects of any successful marketing strategy. In a highly competitive marketplace, businesses must establish a strong presence and make their brand known to their target audience.

Social media platforms have emerged as powerful tools for building brand awareness and recognition. This section will explore how businesses can leverage social media to achieve these goals.

Brand awareness refers to the extent to which a target audience recognizes and associates a particular brand with its products or services.

It is about creating familiarity and ensuring that your brand comes to mind when consumers consider a specific industry or product category.

Brand recognition, on the other hand, focuses on the ability of consumers to identify a brand by its visual elements, such as logos, colors, and slogans.

Through regular and strategic content sharing, businesses can create a strong brand presence on social media. This involves creating content that is relevant, informative, and aligns with the interests of the target audience.

By providing valuable insights, solving problems, or entertaining their followers, businesses can position themselves as trusted sources of information and build credibility.

Engaging with the Target Audience

target audience

Social media fosters two-way communication between businesses and their customers. It provides a platform for companies to listen to their audience, understand their needs, and promptly respond to their queries or feedback.

By engaging with the target audience through comments, messages, and social media groups, businesses can build trust and loyalty among their customers.

To effectively engage with the target audience on social media, businesses can employ several strategies:

1) Be Responsive

Promptly respond to comments, messages, and inquiries from the target audience. Show that you value their input and are committed to providing excellent customer service.

2) Encourage Dialogue

Create opportunities for two-way communication by asking questions, seeking feedback, and initiating discussions. Encourage followers to share their thoughts and opinions on relevant topics.

3) Provide Valuable Content

Share informative, educational, and entertaining content that addresses the needs and interests of the target audience. Offer solutions to their problems, provide tips and advice, and share industry insights.

4) Personalize Interactions

Treat each interaction as an opportunity to build a personal connection. Use personalization techniques to address followers by name and tailor responses to their queries or concerns.

5) Use Storytelling

Incorporate storytelling into your social media posts to captivate and engage the target audience. Share authentic and relatable stories that resonate with their experiences and emotions.

Driving Website Traffic and Lead Generation

lead generation

Social media acts as a gateway to businesses’ websites, driving valuable traffic and generating leads. By strategically sharing links to their website or landing pages, companies can attract potential customers interested in their products or services.

With compelling call-to-actions and lead-capture forms, social media can be a powerful lead-generation tool.

Enhancing Customer Service and Support

customer support

Customer service and support play a pivotal role in building strong customer relationships and ensuring customer satisfaction.

With the advent of social media, businesses now have additional channels to enhance their customer service efforts.

In this section, we will explore the importance of enhancing customer service and support on social media and how businesses can effectively leverage these platforms.

Customer service on social media goes beyond traditional methods such as phone calls or email. It allows businesses to provide real-time assistance, resolve issues promptly, and engage with customers on a public platform.

Here are some key reasons why enhancing customer service and support on social media is vital:

1) Accessibility and Convenience

Social media platforms provide customers a convenient and accessible way to seek assistance. Customers can contact businesses through direct messages, comments, or dedicated support channels.

This accessibility helps in addressing their concerns quickly and efficiently.

2) Real-Time Responses

Social media enables businesses to provide immediate responses to customer queries or complaints. This real-time interaction demonstrates that the company values its customers’ time and is committed to resolving issues promptly.

Quick responses help in building trust and improving customer satisfaction.

3) Public Transparency

Addressing customer queries or complaints on social media showcases transparency and accountability. Other customers can witness the business’s responsiveness and commitment to resolving issues.

By providing public solutions, businesses can enhance their reputation and demonstrate their dedication to customer service.

4) Brand Reputation Management

Social media plays a significant role in shaping a brand’s reputation. By actively engaging with customers, businesses can manage and mitigate any negative experiences or feedback.

Addressing customer concerns publicly showcases the business’s willingness to listen and resolve issues, positively impacting its reputation.

Harnessing User-Generated Content

UGC - importance of social media in digital marketing

User-generated content (UGC) refers to any form of content, such as reviews, testimonials, photos, videos, or social media posts, created and shared by consumers or users of a product or service.

Harnessing user-generated content has become a powerful strategy for businesses to engage with their audience, build brand trust, and amplify their marketing efforts.

Let’s explore the importance of harnessing user-generated content and how businesses can effectively leverage it.

1) Authenticity and Trust

User-generated content is highly authentic and trusted by consumers. When individuals share their experiences and opinions about a product or service, it resonates with others seeking truthful information.

Harnessing UGC helps businesses build trust and credibility as potential customers view it as unbiased and reliable.

2) Social Proof

User-generated content serves as social proof, influencing the purchasing decisions of others. When people see their peers using and endorsing a product or service, it instills confidence and reduces perceived risk.

By showcasing UGC, businesses can tap into the power of social influence and drive conversions.

3) Increased Engagement

User-generated content encourages active participation and engagement from customers. When businesses involve their audience in creating content, it fosters a sense of community and strengthens the relationship between the brand and its customers.

UGC initiatives, such as contests, challenges, or hashtag campaigns, inspire users to interact with the brand and share their experiences.

4) Diverse Perspectives

Harnessing user-generated content allows businesses to showcase diverse perspectives and experiences.

Customers from different backgrounds, locations, or demographics can provide unique insights and broaden the brand’s appeal. This diversity helps connect with a wider audience and resonate with various customer segments.

5) Cost-Effective Marketing

User-generated content is a cost-effective way to generate compelling marketing materials.

Instead of investing in elaborate photo shoots or professional videos, businesses can leverage UGC to create authentic and relatable content. This reduces production costs while maintaining a high level of engagement.

Social Media Advertising and Targeting

social media ads - importance of social media in digital marketing

Social media platforms offer powerful advertising tools that allow businesses to reach highly targeted audiences.

Through advanced targeting options, businesses can define specific demographics, interests, behaviors, and locations to ensure their ads are seen by the right people.

Social media advertising provides a cost-effective and measurable way to promote products or services and achieve specific marketing objectives.

Measuring and Analyzing Performance

soaicl media analytics

The effectiveness of social media campaigns can be measured and analyzed using various metrics and analytics tools.

Businesses can track engagement levels, reach, click-through rates, conversions, and other key performance indicators.

These insights enable companies to refine their strategies, optimize their content, and make data-driven decisions to drive better results.

Integrating Social Media with Other Marketing Channels

social media integration

Social media is most impactful when integrated with other marketing channels.

Businesses can create a cohesive and consistent brand presence across multiple platforms by aligning social media efforts with email marketing, content marketing, search engine optimization (SEO), and other digital marketing strategies.

Integration also enables cross-promotion, amplifying the reach and impact of marketing campaigns.

The Future of Social Media in Digital Marketing

As technology evolves, so will social media and its role in digital marketing. With the rise of artificial intelligence, virtual reality, and augmented reality, social media platforms will become even more immersive and personalized.

Businesses must adapt to these changes and stay updated with the latest trends and advancements to maintain a competitive edge.

Conclusion

Social media has become an indispensable tool in the world of digital marketing.

Its ability to connect businesses with a vast audience, build brand awareness, engage with customers, drive website traffic, and measure performance makes it a vital component of any marketing strategy.

To harness the full potential of social media, businesses must invest time and resources in developing a thoughtful and targeted approach.

We hope you have found this article helpful and enjoyed reading it. If you did, please consider sharing the article with your friends and fellow bloggers on social media.

If you are looking for more articles, check out our blog archive.

The post The Importance of Social Media in Digital Marketing appeared first on BlogHeist.

]]>
https://blogheist.com/importance-of-social-media-in-digital-marketing/feed/ 0
Brevo vs MailerLite Comparison: Which Is the Best Tool?https://blogheist.com/brevo-vs-mailerlite/ https://blogheist.com/brevo-vs-mailerlite/#respond Wed, 21 Jun 2023 15:50:40 +0000 https://blogheist.com/?p=69284

Are you looking for the Brevo vs MailerLite comparison? If you are, this is the right place! This article will show you everything you need to know about both tools. As businesses are going online, building a loyal customer base requires marketing. One of the world’s largest marketing channels is email marketing. Research shows us […]

The post Brevo vs MailerLite Comparison: Which Is the Best Tool? appeared first on BlogHeist.

]]>

Are you looking for the Brevo vs MailerLite comparison? If you are, this is the right place! This article will show you everything you need to know about both tools.

As businesses are going online, building a loyal customer base requires marketing.

One of the world’s largest marketing channels is email marketing. Research shows us by the end of 2024, there will be 4.5 billion people with at least one email address.

Email Marketing

If you need success with business, you should start investing in an email marketing tool. So many email marketing tools/services are available in the market. Choosing the right one might be challenging.

But not anymore.

If you are confused between choosing Brevo and MailerLite for your marketing efforts, this article is for you. Here, we will show you which is the best tool and why.

Next, let’s take a quick look at the comparison table.

Brevo Vs MailerLite – Quick Table Comparision


ComparisonMailerLiteBrevo
Free PlanYesYes
Starting Plans$9/Month$25/Month
Free Plan Limit1 User
12,000 Emails (Month)
Mon – Fri Email Support
No 24×7 Email Support
1 User
300 Emails (Day)
Chat Support
Brevo Logo
Premium Plans$18/Month$65/Month
Unique FeaturesBudget Friendly
In Modest Budget Also –
They have features like
Automation Workflows,
Contact Tagging &
Landing Page Editor
It is the best tool for
triggered based,
transactional email
.
Global Reach
Customer Reviews8.2 out of 10
The WYSIWYG email editor is
most praised
(Survey conducted by TrustRadius)
7.9 out of 10
email deliverability reporting
is most praised
(Survey conducted by TrustRadius)

Let’s start looking at the comparison a little deeper without any further ado.

What is Brevo? 


Brevo Front Page

Brevo has ruled over the email marketing industry as one of the best tools for a long time. It is most common among small-scale and medium-scale industries. Therefore, it has a long run in the industry for SMB email marketing.

It has outgrown many competitors and continues to do so. But if looked at, the main reason for this email marketing tool’s increasing popularity is only being budget-friendly comes out to be at the top. Reportedly, approximately 100 million emails are sent through Brevo daily.

Brevo helps enhance the bonds with existing customers with the automated email campaign option at Brevo.

Not only that, but Brevo also enhances and grows a business’s existing customer base. We can never keep it black and white when discussing Brevo vs MailerLite (the comparison).

There are both ups and downs in not only Brevo but also MailLite. These will all be discussed in the forthcoming content!

From 2012 to 2023, Brevo never looked back and has kept growing. Brevo has an achievement of earning around 80,000 customers to its name. This can be defined by its budget-friendly approach for all users.

If you want to know more about Brevo, check out our complete Brevo review here.

Visit Brevo

$This is an affiliate link

What is MailerLite? 


Mailer lite 1 Final

Any growing business needs email marketing campaigns to grow its business online. This is where MailerLite, like email service providers, walk in, making them easier and more effective. 

You can use MailerLite to get a lot of help related to your business and marketing it online. Some of these are:

  • Building your mailing list and finding it in a constant state of growth
  • Sending out emails to potential customers (leads) with the help of automation features provided by MailerLite

Additionally, MailerLite is considered to be the ideal email marketing tool available. This is all thanks to the different email templates available at MailerLite.

Any beginner with little to no experience in coding can start using MailerLite. And the various newsletter designs at MailerLite keep them at par with the latest trends.

Also, any changes required can be easily made by you because the editor available at MailerLite is drag-and-drop. 

As we are just starting with MailerLite, the above overview is just the tip of the iceberg!

Visit MailerLite

$This is an affiliate link

Brevo vs MailerLite: The Ultimate Comparison


Now, the essential part of Brevo vs MailerLite is to discuss their differences on 5 different grounds.

We will learn what each one of them has to offer. This is how you can choose the one best suited for you! With no further ado, let’s get into Brevo vs MailerLite.  

Pricing

The best way to start the comparison of Brevo vs MailerLite is a price comparison.

It is the best start because an email marketing tool exceeding your budget is a bad investment. So make sure from the below information that price is not the factor that will hold you back!

Brevo

Brevo pricing

The pricing for Brevo is mentioned in the table right below,

Plan Name Plan PriceEmail LimitPeriod
Free0300 emails/dayLifetime
Lite$25No limitMonthly
Premium$65No limitMonthly

Learn More About Brevo Pricing

$This is an affiliate link

MailerLite

mailerlite pricing

The pricing for different plans of the MailerLite email marketing tool is in the table below,

S.No.Plan NamePlan PriceTotal emails permittedSubscriber AccommodationPeriod
1.Free PlanNil 12,0001000Monthly
2.Growing Business Plan$9Unlimited500Monthly
3.Advanced Plan$18Unlimited500Monthly
4.EnterpriseCustom PricingUnlimited100k+Monthly

Learn More about MailerLite Pricing

$This is an affiliate link

Usage

There is always something that is best done by you and no one else. Do you agree?? The same is the case with these email marketing tools. Let’s learn what they are best used for – Brevo vs MailerLite.

Follow up on the below details clearly. They will help you select the more suitable tool for your business.

Brevo

Among various reviews conducted among the current customers of Brevo, a score of 8.2 has been given to a particular feature at Brevo.

The feature of Brevo that is praised the most is the WYSIWYG email editor (This data is according to TrustRadius.) 

MailerLite

MailerLite is used best for email deliverability reporting. This is according to a survey conducted on TrustRadius.

Among reviews by 77 people, 72.73% rated MailerLite 9-10, and the overall rating is 7.9 on 10.  

Features

Every other email marketing tool comes with various features. The features will help the customer ease their job.

FeatureBrevoMailerLite
Email – Marketing
SMS Marketing
Chat
Inbox
CRM
Marketing Automation
24/7 Support
Campaign Marketplace
Transactional Email
Segmentation
Client Testing (Email)
Landing Pages
WYSIWYG email editor
Signing Forms
Facebook Ads
Advanced Statistics
API
On Phone Support

Let’s learn more about various features offered by them in the write-up below, 

Brevo 

Brevo features

The features offered by Brevo are,

  1. Makes Emails Mobile-Friendly

The design tools at Brevo can be utilized to form email templates that are very friendly for a Mobile view. And we know how things are getting more inclined towards mobiles!

  1. Advanced Design Integration 

The best part about the advanced design integration feature is you can use HTML codes of your own! Pretty cool, right? Thus, the creation tool at Brevo not only helps new users but also helps advanced users.

  1. Automation and Scheduling 

There are multiple options for automation. You can also launch the campaign immediately or consider scheduling it for later. Automated email campaigns are available for various things like sending in a welcome email, etc.

  1. Deliverability

The deliverability feature ensures not to leave out any client subscribers. There is also an option to get a preview of whether the email sent reaches the delivery address.

Check Brevo Features

$This is an affiliate link

MailerLite  

image 22

The feature offered by MailerLite is,

  1. Growing audience: 

The audience growth is increased by pop-up forms targeting your potential clients. There is also the option to create forms for building subscribers on your site. And these are also referred to as email builders.

  1. A/B split testing:   

A/B split testing feature at MailLite helps optimize email campaigns. Following it, the contents of the email, subject lines, and such variables are all tested.

  1. Send email campaigns: 

MailerLite also has the feature of creating newsletters via email. You can use it to send promotional emails for a new service or product you launched. Also, RSS can send digests straight out of your blog’s content.

  1. Segment your subscriber’s Email deliverability.

Your subscribers are grouped into segments for ease in delivering quality and relevant content. These segments are made on criteria like:

  • Subscriber’s characteristics like gender, age, country, etc
  • Subscriber’s activities like clicks and opens on emails

Check MailerLite Features

$This is an affiliate link

Pros

For a perfect analysis, we need to be sure of every aspect. This section will mention the pros of both Brevo and MailerLite. You will be able to decide who to choose in Brevo vs MailerLite (Pros).

Brevo 

The pros that come with Brevo are,

  1. It helps in the management of various lists together
  2. The editing tools are user-friendly. It can even be smooth on mobile
  3. The Brevo Academy provides you with the best tutorials
  4. The email templates can be utilized to make new emails easily
  5. The email-building software can help customize emails in the best manner possible

MailerLite

The pros that come with MailerLite are,

  1. This email marketing tool is cost-effective
  2. The website builder at MailerLite is advanced and excellent
  3. It has advanced automation tools
  4. The interface is user-friendly because it is both clean and simple
  5. It has ample modules for email editing alongside a finely working email editor

Cons

There exists nothing without a bit of drawback. Let’s try to find some for both Brevo and MailerLite below.

Brevo 

The cons that follow using Brevo are,

  1. You need to own the pro version to get your performance’s overall results. This graphic representation is not available for free
  2. The admin panel is very complicated for it to be user-friendly. A more simplified version can be a better version. It’s not a big problem, but it can be resolved
  3. If you use the free version, your daily limits are 300 emails daily. If you opt for pro plans, that’s a big jump in expenses

MailerLite

The cons of using MailerLite as a Brevo Alternative are,

  1. The automation triggered directly from a lead visiting the website is not present at MailerLite. 
  2. Landing Pages are not satisfactory.  
  3. Custom fields are not available. 

Who is Better? (Brevo vs MailerLite)


Who is better in Brevo vs MailerLite?

This is a question with variable answers. And you’ll learn exactly that in the above article with 5 differences between Brevo and MailerLite. When you go through the differences presented, you’ll know which is best for you, Brevo or MailerLite. 

And therefore, you’ll be able to decide which one of the two email marketing tools will benefit your business more!

Here’s what we think.

If you need an affordable email marketing tool for your business, you should start using MailerLite. On the other hand, if you prefer an email marketing tool with cutting-edge features, you need Brevo.

We hope you have found this article helpful and enjoyed reading it. If you did, please consider sharing this post with your friends and fellow bloggers.

For more articles, check out our blog.

The post Brevo vs MailerLite Comparison: Which Is the Best Tool? appeared first on BlogHeist.

]]>
https://blogheist.com/brevo-vs-mailerlite/feed/ 0
Moosend vs Mailchimp: Which Is Better To Get Email Marketing Right?https://blogheist.com/moosend-vs-mailchimp/ https://blogheist.com/moosend-vs-mailchimp/#comments Mon, 19 Jun 2023 14:09:06 +0000 https://blogheist.com/?p=63417

Email Marketing continues to be the most effective marketing channel, outperforming social media, search engine optimization, and affiliate marketing. Although email is one of the oldest digital communication avenues, it remains the most popular. Numerous modern methods of communication with your audience and clients are available. Still, email is the most used marketing channel, with […]

The post Moosend vs Mailchimp: Which Is Better To Get Email Marketing Right? appeared first on BlogHeist.

]]>

Email Marketing continues to be the most effective marketing channel, outperforming social media, search engine optimization, and affiliate marketing.

Although email is one of the oldest digital communication avenues, it remains the most popular.

Numerous modern methods of communication with your audience and clients are available. Still, email is the most used marketing channel, with approximately 4 billion users.

Furthermore, Email Marketing offers a higher return on investment for every dollar spent, indicating its significance in every marketer’s toolkit.

Before beginning the Moosend vs Mailchimp debate, let’s understand what Email Marketing is.

What is Email Marketing?

Email Marketing involves sending promotional communications to many people. Its main goal is to generate sales or leads, but it can also contain advertising.

It would help if you first chose the software that will allow you to take your marketing to the next level to utilize the possibilities of Email Marketing properly.

Email marketing software offers much more than just sending and tracking emails. By sending targeted emails and monitoring engagement, the best Email Marketing Software can assist you in achieving your goals.

To present you with the finest solutions for your needs, we analyzed the most popular Email Marketing Software on the market, considering pricing, ease of use, functionality, and other considerations.

BlogHeist’s top picks are Moosend and Mailchimp for email marketing.

Moosend: An Introduction

Moosend

Yannis Psarras and Panos Melissaropoulos, based in Europe, founded Moosend in 2011.

Moosend is an award-winning all-in-one email marketing automation software with world-class features, state-of-the-art automation flows, and lead-generating tools that help you build your business from day one.

If you need to learn more about the platform, check out our complete Moosend review.

Mailchimp: An Introduction

mailchimp

Mailchimp is a marketing automation platform and email marketing service based in the United States for managing mailing lists and sending email marketing campaigns to clients.

It caters to 20 million customers globally and is synonymous with email marketing in any business.

It is used by so many people around the globe.

Moosend vs Mailchimp: The Ultimate Comparison

In this Moosend vs Mailchimp comparison, we will be looking at the following:

  • Email creation
  • Managing email list
  • Automation
  • Analytics
  • Integrations
  • A/B testing
  • Customer support
  • Pricing

We will have a closer look at the option below. Plus, we will also have a clear winner by the end of the article.

Without any further ado, let’s see what each tool has to offer.

1) Email Creation

If you need to create email campaigns effortlessly, you should look for an email marketing tool that offers a drag-and-drop editor. Using custom HTML and CSS won’t be feasible in the long run.

Let’s see which tool offers a better email creation method.

Moosend

Moosend’s drag-and-drop interface and customizable templates are incredibly user-friendly for beginners, making creating content-rich emails with interactive elements simple.

Moosend

It also includes pre-built landing pages that you can quickly change for your marketing campaign.

With the presence of a picture catalog, you don’t have to worry about finding license-free images on your own.

The customization options allow you to increase interaction without starting from scratch.

‘Essential Personalisation’ is used to customize campaigns, ‘Conditional Blocks’ is used to create dynamic campaigns, and ‘Product Recommendations’ is used to increase ROI through sales ideas.

Mailchimp

Mailchimp has an old-fashioned drag-and-drop interface with simple templates to understand and use.

With Mailchimp’s visual customer journey builder, you can create automated workflows quickly.

Mailchimp

You may link your Mailchimp account to a related Instagram or Facebook business account, allowing you to submit photographs from your social media accounts to utilize in your emails without opening multiple tabs.

Verdict: In the Moosend vs Mailchimp debate, when it comes to easy usage, Moosend has a slight edge over Mailchimp because of its easy-to-navigate website and straightforward layout.

Winner: Moosend.

2) Managing Email List

If you need to manage your subscribers efficiently, you must have the right tools and features. Let’s see which tool offers better features for managing lists.

Moosend

Standard segmentation tools are available in Moosend; for example, you can structure your email list depending on fundamental demographics like age and gender.

You may break your lists based on whether visitors viewed a product, made a purchase, or abandoned their basket using advanced segmentation options.

Moosend

Moosend takes email segmentation a step further by allowing you to segment your list based on whether recipients opened emails about all of your campaigns, opened emails about specific campaigns, clicked links in the body of your emails, or didn’t open any of your emails.

Weather-based segmentations are now included in Moosend! As the name implies, this one-of-a-kind feature allows you to send weather-specific content.

You can send automated product suggestions to meet your audience’s weather-related needs regardless of where they are located or whether the climate is hot or cold.

Mailchimp

Mailchimp allows you to segment your email lists based on subscriber data, engagement history with your brand, custom form fields and tags, and predictive insights based on subscriber behavior.

Mailchimp can be used with one of the company’s supported eCommerce store builders, which can segment your list based on product views and purchases.

img 30527 1555427106 1556216475

Mailchimp also has a lookalike audience finder that analyses your CRM data and its vast audience network to find contacts with similar characteristics to your current customers.

After you’ve created a lookalike audience, you can use Facebook or Instagram advertisements to reach out to them.

Verdict: Overall, in the Moosend vs Mailchimp debate, Mailchimp triumphs because of its advanced features, such as complex segmentation criteria, which allow you to send ultra-relevant material to your target.

Winner: Mailchimp

3) Automation

Automation can help you in multiple situations, especially if you are running a customer-centric business. Here’s which tool will help you set up and manage automation correctly.

Moosend

Users may automate their marketing communications using Moosend to guarantee they reach customers at the best possible conversion time.

Subscribers receive automated communications as a result of many triggers and conditional filters.

Example: To persuade the recipient to return and complete their purchase, you may send an automatic abandoned cart email. You might also offer product recommendations to existing clients based on their purchase history.

Moosend

You may also generate personalized emails, schedule them to go out automatically on specific days/months and define time intervals between emails to ensure that your consumers aren’t bombarded with your information.

Moosend offers a variety of marketing automation templates that you can personalize, expand on, and save for future campaigns.

Mailchimp

Mailchimp’s automation features aren’t available under the freemium package and can only be used if you have a paid membership.

On the other hand, Paid subscribers can access various automation options, including Mailchimp’s new customer journeys feature.

Other automation features include automated transactional emails, time-optimized emails, date-based automation (customer birthdays, anniversaries, special holidays), welcome emails, and abandoned cart emails.

With Mailchimp’s visual drag-and-drop editor, all automated workflows are straightforward to set up. It lets you respond to traditional triggers based on a given date, event, or contact behavior.

Mailchimp, unlike Moosend, does not include automation templates.

Verdict: In the Moosend vs Mailchimp debate, with its pre-built templates, Moosend makes automation a little bit easier. Automation must function in tandem with the email templates and available segmentation choices.

Winner: Moosend

4) Reporting and Analytics

The reporting/analytics feature will help you understand how your campaigns are doing and where to improve. Both tools come with in-built analytics options. Here’s which one offers the best analytics feature.

Moosend

Users can build reports in Moosend that provide a broad and detailed perspective of client activity, including open, click-through, forward, unopened, bounce, and unsubscribe rates for your campaign.

All of your receivers’ actions are logged in one central location, allowing you to assess individual campaigns’ effectiveness swiftly.

Moosend

You’ll also get statistics on the effectiveness of your email links, the device types that recipients use to check your emails, the internet browsers that recipients use to interact with your emails, the country location and where recipients are located within that country, and your top-spending customers.

You may also track and interpret your contacts’ clicks, stops, and scrolling to better understand their audience.

Mailchimp

The Audience analytics dashboard in Mailchimp allows you to track client data, notice trends and take action based on those findings. All the statistics are updated in real-time so you can observe what’s working well.

Mailchimp

You can also generate reports on growth, engagement, and revenue with Mailchimp. You can view how many recipients clicked on your email links, bought, or downloaded something, and compare your results to your competitors.

Mailchimp’s mobile application allows you to see all your data and reports while traveling.

Verdict: In the Moosend vs Mailchimp debate, Moosend is the winner because of its intuitive and highly visual analytics interface that allows users to study insights and strategize their campaigns quickly.

Winner: Moosend

5) Integrations

Integrating email marketing tools with third-party services and tools can make your life much easier. Here are the integration options available with each tool.

Moosend

Moosend offers an extensive library of plugins in various categories (CRM, eCommerce, lead generation, list validations, and more) regarding integrations.

WordPress, WooCommerce, Elementor, Drupal, HubSpot, PrestaShop, and many others are among the 79 integrations available.

Moosend

You can also import your Mailchimp email list into Moosend!

In 2020, Moosend launched its web API, allowing software developers to establish their bespoke integrations within the Moosend infrastructure.

Mailchimp

Mailchimp, like Moosend, offers many integrations spanning a wide range of areas like lead generation, reservations and events, social networking platforms, live chat and SMS messaging, and more.

WordPress, WooCommerce, Adobe, Eventbrite, Hootsuite, Calendly, Facebook, Twitter, and others are Mailchimp’s most popular integrations.

Mailchimp

Furthermore, Zapier integration allows you to connect with and use hundreds of third-party applications. Nevertheless, you must pay an additional fee to access this option.

Mailchimp has an open API to construct your custom integrations.

Verdict: In the Moosend vs Mailchimp debate, Mailchimp has the upper hand because they offer an even more comprehensive range of plugins, particularly in the marketing and data analytics fields.

Winner: Mailchimp

6) A/B Testing

Testing campaigns and choosing the right one will help you get more conversion rate. With the A/B testing feature, you can do this!

Moosend

The A/B testing function in Moosend lets you design two campaigns, which you can launch immediately or plan for later.

You can use the Moosend campaign editor or an external HTML source to produce the material.

Moosend

The most famous campaign will be sent to the most people. You may configure your A/B campaign and choose the winning version with Moosend via two methods:

  • Campaign: Most Unique Opens
  • Campaign: Most Unique Clicks

You can also choose how long the test will run before sending the winning version.

Mailchimp

If you have a list of at least 5,000 people, Mailchimp recommends A/B testing to achieve statistical significance.

If your list is smaller, you may still do the tests and utilize the data to determine which communications method is most effective.

Mailchimp

Preheaders and subject lines, calls-to-action, imagery, and send time may all be tested in Mailchimp. You have the option to choose how Mailchimp chooses the winner:

  • For Testing Subject line: Send Time & Open Rate
  • For Testing Content: Click Rate

Verdict: In the Moosend vs Mailchimp debate, Mailchimp is the winner because it allows you to test three different campaign versions, whereas Moosend only will enable you to test two. Mailchimp’s Multivariate testing functionality allows you to test up to eight campaign variations.

Winner: Mailchimp

7) Customer Support

If you need help with the platform, you should contact the helpdesk. Here, we will look at which tool offers better customer support for the clients.

Moosend

You’ll discover many self-help resources on the Moosend website, including blogs, webinars, infographics, and their online support center.

You can go through their extensive collection of FAQs, which are organized in a user-friendly manner and cover a wide range of topics.

Moosend

On its website, Moosend also offers an “Academy” section. From this page, you may get free online courses on several topics, including how to move your brick-and-mortar business online, eCommerce, publishing, and more.

Moosend provides dedicated customer support via various channels, including phone, live chat, and email, and there is no additional charge for any level of service.

Mailchimp

How-to tutorials and guides, marketing tips, branding guides, audience growth guides, expert insights, podcasts, series, and films from various contributors are available on Mailchimp’s website.

Mailchimp

Mailchimp’s customer service team can be reached via live chat or email. Both chat and email assistance are available 24 hours a day, seven days a week, from the Essentials package forward.

The Premium Plan has phone assistance, accessible Monday through Friday from 9 AM to 5 PM ET.

Verdict: In the Moosend vs Mailchimp debate, clearly, it is Moosend because free plan users get access to the phone, live chat, and email help, whereas Mailchimp’s pricey premium plan requires a subscription to access all support channels.

Winner: Moosend

8) Pricing

Finally, let’s see how much does each tool cost you.

Moosend

You can pay monthly or annually with Moosend; the choice is yours. It’s worth noting that you’ll get a discount if you spend a year in advance.

They also provide a 30-day no-risk free trial that includes all of Moosend’s enterprise-level capabilities.

moosend pricing

Moosend’s Plans:

The Pro Plan:

The Pro plan, which costs $7 a month if paid annually (or $9 if paid monthly), permits you to add up to 500 subscribers to your list. The price rises as the number of members grows. The plan features:

  • Unlimited Emails
  • Automation Workflows
  • Landing Pages / Forms
  • SMTP Server
  • Transactional Emails (Triggered by Customer Actions)
  • Reporting & Analytics Features
  • Registering up to 5 Members

The Enterprise Plan:

You must contact Moosend’s sales support directly because this is a customized plan. The Enterprise Plan is a one-stop shop, custom-tailored to your unique requirements and priced appropriately. It features:

  • All-Pro features
  • Account Manager
  • Priority Support
  • SSO & SAML
  • Dedicated IP

Mailchimp

mailchimp pricing

Mailchimp Monthly Payment Plans:

The Free Plan:

  • Signup Forms, Landing Pages, & Website Builder
  • Daily Limit Of 2,000 Sends & Monthly Limit Of 10,000.
  • Access To Mailchimp’s CRM, Creative Assistant, AI-Powered Design Tool

The Essentials Plan:

With $9.34, you’ll get everything in the freemium plan plus the following:

  • Email Templates
  • Customer Journey Builder
  • A/B Testing For Custom Branding

The Standard Plan:

You’ll get everything described above plus the following for $13.95 per month:

  • Branching Point Builder & Customer Journey Builder
  • Point Of Delivery Optimization & Behavioural Targeting
  • Personalized Templates
  • Dynamic Content

The Premium Plan:

With a monthly subscription of $279.01, you’ll gain access to more advanced tools and a greater degree of personalization. You get everything listed above, plus:

  • More Sophisticated Segmentation
  • Comparative Reporting And Multivariate Testing
  • Unlimited Seats And Access Based On Role
  • Telephone Assistance

Verdict: In the Moosend vs Mailchimp debate, Moosend deserves the trophy because there are no surprises with Moosend’s price system, which is essential and easy to grasp. Most users only have to worry about one premium subscription, making Moosend’s basic features more accessible. It also doesn’t complicate things by charging extra for transactional emails and includes it in its pricing.

Winner: Moosend

Moosend vs Mailchimp: Conclusion

If you’re on a tight budget, start with Moosend because it’s less expensive than Mailchimp when the functionality and price are weighed against the size of the contact lists.

Mailchimp is a good option for small firms and entrepreneurs because it provides a comprehensive collection of tools and integrations.

Due to incorporating EcCommerce AI, Moosend is ideal for customers with physical stores or online shops.

Automation features such as cart abandonment, cross-selling, product recommendations, and integrations are all included in this feature.

Suppose your online activity requires more fundamental activities like establishing a blog. In that case, Mailchimp is an ideal location to familiarise yourself with the many functions.

Get Started with Moosend

$This is an affiliate link

We hope you have found this article helpful and enjoyed reading it. If you did, please consider sharing this post with your friends and fellow bloggers on social media.

Check out our blog archive for more related articles.

The post Moosend vs Mailchimp: Which Is Better To Get Email Marketing Right? appeared first on BlogHeist.

]]>
https://blogheist.com/moosend-vs-mailchimp/feed/ 2
10 Best Udemy Digital Marketing Courses You Should Checkhttps://blogheist.com/udemy-digital-marketing-courses/ https://blogheist.com/udemy-digital-marketing-courses/#comments Wed, 07 Jun 2023 19:58:13 +0000 https://blogheist.com/?p=76970

Udemy has thousands of courses; not every course is worth checking out. If you are looking for the best digital marketing courses, you are at the right place. We have listed the 10 best Udemy digital marketing courses! Udemy offers paid and free courses; it has separate courses for everyone, whether you are a beginner […]

The post 10 Best Udemy Digital Marketing Courses You Should Check appeared first on BlogHeist.

]]>

Udemy has thousands of courses; not every course is worth checking out. If you are looking for the best digital marketing courses, you are at the right place.

We have listed the 10 best Udemy digital marketing courses!

Udemy offers paid and free courses; it has separate courses for everyone, whether you are a beginner or an expert. This article focuses on choosing the best courses, that’s why 9 of the courses here are paid.

If you are looking for a free course, scroll down to the 10th one.

Course NamePrice
The Complete Digital Marketing Course – 12 Courses in 1₹649
Digital Marketing Masterclass – 23 Marketing Courses in 1₹649
[2023] Growth Hacking with Digital Marketing (Version 7.5)₹649
The Complete Digital Marketing Guide – 24 Courses in 1₹649
The Ultimate Digital Marketing Bundle: 33-Courses-In-1₹649
VIP Digital Marketing Master Course: 31 Courses in 1₹649
 Digital Marketing: Lead Generation & Sales Conversion Course₹649
Digital Advertising and Marketing 201: Top Topics & Trends₹649
The Ultimate Digital Marketing Bootcamp₹649
Digital Marketing Masterclass in 2 HoursFree

Let’s begin…

What Is Digital Marketing?


You might know digital marketing by the name of online marketing. It refers to promoting brands and their products and services and connecting them to their potential customers to increase sales.

This is done via other channels of digital communication as well. These channels include text messages and multimedia messages as well.

Related – Top 8 Tech Skills for Digital Marketers to Increase The Conversion Rates

Why Is Digital Marketing Important?

Digital marketing is necessary for every business, big or small, in today’s world. Every company has its unique set of goals for themselves and their organizations.

To reach those goals, companies require constant growth, which can easily be achieved with the help of digital marketing.

Some of the main important reasons for opting for digital marketing are:

  • It is affordable
  • It can be done via mobile phones
  • It is flexible in nature
  • It ensures expansion and growth
  • It is interactive
  • It gets Influencer engagement in the company
  • It is trackable

How to Get Into Digital Marketing?

If you are thinking of making a career in digital marketing, it is a fantastic choice, as it is the future of every company.

Today, learning about digital marketing has become as easy as learning about any other course.

Here are a few things you need to do to get into the field of digital marketing:

  • Understand the basics of digital marketing
  • Commence your own website
  • Learn SEO and become an SEO expert
  • Get certification from Google Ads
  • Become a master of Facebook Ads advertising
  • Find yourself an internship
  • Work as a freelance digital marketer
  • Stay updated about new information
  • Learn about digital marketing tools

Now you know what you need to get into digital marketing. Next, let’s move to the article’s main topic, listing the 10 best courses to learn about digital marketing.

Best Courses to Learn Digital Marketing


Udemy has many courses to teach you and help you understand digital marketing and become a professional in no time. Udemy offers digital marketing courses for beginners and intermediate people with basic knowledge of digital marketing.

Here are 10 Udemy digital marketing courses.

1) The Complete Digital Marketing Course – 12 Courses in 1

The Complete Digital Marketing Course - 12 Courses in 1 (1st Udemy digital marketing courses)

This Udemy digital marketing Course is very interactive because it contains several projects, lectures, and checklists for the students that help them keep a record of all the topics they have covered. The course is defined into various sections which teach you how to market a business step-by-step.

What you’ll learn from the course?

  • Growing a business from scratch
  • Get a high-paying job in digital marketing
  • Working from home as a freelancer

Who is this Course for?

  • People with newly setup businesses
  • Website owners
  • People who want to learn digital marketing

Pricing: ₹649

Visit The Complete Digital Marketing Course

$This is an affiliate link


2) Digital Marketing Masterclass – 23 Marketing Courses in 1

Digital Marketing Masterclass - 23 Marketing Courses in 1

This Udemy digital marketing course teaches you all you need to become a successful digital marketer.

This course will help you grow your business, have an excellent job, or help a client grow his business. The channels taught in this course include social media marketing, content marketing, email marketing, and more.

What you’ll learn from the course?

  • Digital marketing strategies
  • Social media marketing strategies
  • Improving brand identity
  • Increasing sales

Who is this Course for?

  • Business owners
  • Bloggers
  • YouTubers
  • Website owners
  • People who want to be their own digital marketers

Pricing: ₹649

Visit Digital Marketing Masterclass

$This is an affiliate link


3) [2023] Growth Hacking with Digital Marketing (Version 7.5)

[2023] Growth Hacking with Digital Marketing (Version 7.5)

This Udemy digital marketing course guarantees massive success in digital marketing at the end of this course. It teaches you the secrets of building your own business and promoting it yourself, leading teams to the best conversion rates, etc.

What you’ll learn from the course?

  • Designing customer action funnels
  • Growing social media reach and audience with the help of bots and organic techniques
  • Writing marketing content
  • Tracking traffic with the help of Google Analytics

Who is this Course for?

  • People with newly setup businesses
  • Website owners
  • People who want to learn digital marketing

Pricing: ₹649

Visit Growth Hacking with Digital Marketing

$This is an affiliate link


4) The Complete Digital Marketing Guide – 24 Courses in 1

The Complete Digital Marketing Guide - 24 Courses in 1

This Udemy digital marketing course includes data in articles, tools, templates, etc., that will help you optimize your journey in digital marketing. Most of the tools in this course are free to use for everyone.

What you’ll learn from the course?

  • Finding new audiences via research
  • Setting up a new website and designing it
  • Making Converting Facebook Ads
  • Using Google Analytics
  • Creating ads with Google Ads

Who is this Course for?

  • People with newly setup businesses
  • Website owners
  • People who want to learn digital marketing

Pricing: ₹649

Visit The Complete Digital Marketing Guide

$This is an affiliate link


5) The Ultimate Digital Marketing Bundle: 33-Courses-In-1!

The Ultimate Digital Marketing Bundle: 33-Courses-In-1!

This Udemy digital marketing course helps you build a solid foundation in digital marketing. If digital marketing is completely new for you or you are looking forward to improving your skills, then this course is for you.

What you’ll learn from the course?

  • Growing a business from scratch
  • Understanding the foundation of digital marketing
  • Tools and strategies
  • Learning and finding a target audience

Who is this Course for?

  • People with newly setup businesses
  • Website owners
  • People who want to learn digital marketing
  • People who want to reach new audiences

Pricing: ₹649

Visit The Ultimate Digital Marketing Bundle

$This is an affiliate link


6) VIP Digital Marketing Master Course: 31 Courses in 1

VIP Digital Marketing Master Course : 31 Courses in 1

This Udemy digital marketing course is a complete package for people in digital marketing and begins making money in this field. The course also contains instructions on running and commencing a business and making it successful.

What you’ll learn from the course?

  • Mastering the creation of advanced websites
  • Receiving VIP Support
  • Receiving Valuable clients
  • Creating successful ad campaigns
  • Increasing sales

Who is this Course for?

  • People with newly setup businesses
  • Website owners
  • People who want to make money in digital marketing
  • People willing to sell their product

Pricing: ₹649

Visit VIP Digital Marketing Master Course

$This is an affiliate link


7) Digital Marketing: Lead Generation & Sales Conversion Course

Digital Marketing: Lead Generation & Sales Conversion Course

This Udemy digital marketing Course will help you generate leads and make sales for real. Enrolling in this course will also help you end hard work and begin smart work. You will be able to capture excellent clients and make good money by the end of this course.

What you’ll learn from the course?

  • Creating potential clients and customers
  • Increasing brand awareness using social media
  • Driving in traffic
  • Turning fans into customers

Who is this Course for?

  • People with newly setup businesses
  • Website owners
  • People who want to make money in digital marketing

Pricing: ₹649

Visit Digital Marketing: Lead Generation & Sales Conversion Course

$This is an affiliate link


Digital Advertising and Marketing 201: Top Topics & Trends

This Udemy digital marketing course teaches you about the world of digital marketing. The coach of this course has an experience of over 10 years in the industry and has worked with top companies and highest-paying clients.

What you’ll learn from the course?

  • The foundations of digital marketing
  • Differences between marketing and advertising
  • Analyzing trends and news
  • Understanding the sources for new information
  • Joining students from over 120 different countries

Who is this Course for?

  • People with newly setup businesses
  • Website owners
  • People who want to make money in digital marketing

Pricing: ₹649

Visit Digital Advertising and Marketing 201

$This is an affiliate link


9) The Ultimate Digital Marketing Bootcamp

The Ultimate Digital Marketing Bootcamp

This Udemy digital marketing course teaches you the fastest ways to gain traffic toward a business and quickly get real leads and sales. This course will provide you with the most in-demand skills in digital marketing.

What you’ll learn from the course?

  • Setting up your own website
  • Exploring the best ways to get traffic
  • Building email lists
  • Setting up sales funnel

Who is this Course for?

  • People with newly setup businesses
  • Website owners
  • People who want to make money in digital marketing

Pricing: ₹649

Visit The Ultimate Digital Marketing Bootcamp

$This is an affiliate link


10) Digital Marketing Masterclass in 2 Hours

Digital Marketing Masterclass in 2 Hours

This Udemy digital marketing course has broken down many aspects of digital marketing into small portions of information. It contains vital lessons that need to be learned by all students to understand how to be a successful digital marketer.

What you’ll learn from the course?

  • Marketing objectives
  • Marketing strategies
  • Content marketing
  • Email marketing
  • PPC Management
  • SEO
  • Digital Display Advertising

Who is this Course for?

  • Entrepreneurs
  • Website owners
  • People who want to make money in digital marketing
  • Marketers
  • Business owners

Pricing: Free

Visit Digital Marketing Masterclass in 2 Hours

$This is an affiliate link


Frequently Asked Questions

Next, let’s look at some popular, frequently asked questions.

What does a digital marketer do?

A digital marketer helps a company or a website market their brand or product to generate sales and leads. A digital marketer also drives traffic towards the company or business to make the target audience aware of their brands and products.

How long will it take to be a digital marketer?

It can take between 6 months and 12 months to get into digital marketing. If you can spend more time learning and practicing, you can enter the field early.

How about the digital marketer’s salary?

Digital marketers can make at least 25k a month. As your experience grows, you can make money with it.

Can we learn digital marketing from these courses?

Yes. These courses allow you to learn everything you need about digital marketing without attending physical classes.

Conclusion

These are some of the best courses for learning digital marketing and related subjects. It’s essential to know digital marketing in today’s time to get many clients to visit your website. These courses will save a lot of time for you in becoming a Digital Marketing Expert.

The above list contains several courses varying in time and sub-topics for you to learn Digital Marketing. You can choose the best suitable course for yourself according to your needs. Feel free to start learning about digital marketing through any of these courses covered by the best tutors and professionals, sitting in the comfort of your home.

You can also check out amazing discounts and coupon codes at Udemy to improve your learning experience with Udemy.

We hope you have found this article helpful and learned more about the best Udemy digital marketing courses. If you did, please consider sharing this post with your friends and fellow bloggers on social media.

For more related articles, you should check out our blog archive.

The post 10 Best Udemy Digital Marketing Courses You Should Check appeared first on BlogHeist.

]]>
https://blogheist.com/udemy-digital-marketing-courses/feed/ 2
5 Best Marketing Automation Platforms to Try in 2023https://blogheist.com/best-marketing-automation-platforms/ https://blogheist.com/best-marketing-automation-platforms/#respond Sat, 13 May 2023 07:57:42 +0000 https://blogheist.com/?p=76045

Marketing automation platforms are essential for businesses to manage their marketing campaigns and effectively maximize their ROI. Choosing the right marketing automation platform can be overwhelming with the many options available. In this article, we have compiled a list of the top five marketing automation tools that can help businesses automate their marketing processes and […]

The post 5 Best Marketing Automation Platforms to Try in 2023 appeared first on BlogHeist.

]]>

Marketing automation platforms are essential for businesses to manage their marketing campaigns and effectively maximize their ROI. Choosing the right marketing automation platform can be overwhelming with the many options available.

In this article, we have compiled a list of the top five marketing automation tools that can help businesses automate their marketing processes and improve their overall marketing performance. 

These platforms have been selected based on their features, ease of use, pricing, and customer support. Whether you’re a small business owner or a marketing agency, these tools can help you streamline your marketing efforts and achieve your goals in business.

What Are Marketing Automation Platforms and Why Use Them


Marketing automation platforms are software tools designed to automate repetitive marketing tasks, such as email campaigns, social media posting, lead scoring, and more. They enable businesses to streamline their marketing efforts, save time, and increase efficiency.

Here are some of the main advantages of using marketing automation platforms:

  • Increased Efficiency: Automation eliminates manual tasks, freeing up time for marketers to focus on strategy and creative work.
  • Personalization: Marketing automation allows personalized messages to be sent to customers based on their behavior, preferences, and demographics.
  • Lead Management: Automation tools enable businesses to score and prioritize leads based on their engagement and likelihood to convert, allowing for more targeted and effective follow-up.
  • Improved Customer Experience: By providing relevant and timely content, marketing automation platforms can improve the overall customer experience and foster better customer relationships.
  • Data Analytics: Marketing automation tools provide insights into campaign performance, allowing businesses to measure the effectiveness of their marketing efforts and make data-driven decisions.

Overall, marketing automation platforms can help businesses save time, increase efficiency, and improve their marketing results.

Who Needs Marketing Automation Platforms


Marketing automation platforms are essential for a wide range of businesses. These might include:

  • eCommerce businesses: E-commerce companies can use marketing automation to send targeted emails based on customer behavior, recommend products based on browsing history, and automate their social media marketing and customer support. 
  • B2B companies: Marketing automation can help B2B companies generate, manage, and nurture leads, track and analyze customer actions, and streamline their sales funnel.
  • Non-profit organizations: Non-profits can use marketing automation to manage their donor database, send targeted emails to supporters, and track donation campaigns.
  • SaaS companies: SaaS businesses can use marketing automation to onboard new users, send personalized messages to potential and existing customers, and track customer engagement.
  • Real estate companies: Real estate businesses can use marketing automation to manage lead generation, track property listings, and send targeted messages to potential buyers.

What to Look Out for When Choosing a Marketing Automation Platform


When choosing the best marketing automation tool for your business, it’s wise to consider various factors. Here are some of the key points to consider:

  • Features: Go over the features offered by the marketing automation tool and ensure that they align with your business needs. Look for features like email marketing, chatbots, lead scoring, lead nurturing, social media marketing, and data analytics.
  • Ease of Use: Choose a marketing automation tool that is easy to use and can be implemented quickly. Consider the user interface, ease of integration with other tools, and available training and support resources.
  • Pricing: Outline your budget for a marketing automation tool and opt for a tool that fits within that budget. Thinks about the pricing model, whether it’s a monthly or yearly subscription (usually cheaper), and any additional costs for support, training, or other features.
  • Customer Support: Look for a marketing automation tool that offers reliable and responsive customer support. Consider the availability of support resources, such as phone, email, or chat support, and the quality of support provided.
  • Integration: Choose a marketing automation tool that integrates with other tools you use, such as CRM systems, email platforms, or social media platforms. This will ensure your marketing automation tool works seamlessly with your existing tools and workflows.
  • Scalability: Consider the scalability of the marketing automation tool and whether it can grow with your business. Look for a tool that offers flexible pricing and can handle the increasing demands of your business as it grows.

By considering these factors, you can choose the best marketing automation tool for your business needs.

Top Ways Marketing Automation Platforms Can Help You


If you are hesitant about the benefits marketing automation platforms provide for businesses of all sizes, here are some of the top ways that these automation tools can help you:

  • Streamline Marketing Efforts: Marketing automation platforms can help streamline marketing efforts by automating repetitive tasks such as email campaigns, social media posting, lead scoring, and more.
  • Nurture Leads: Marketing automation tools can help nurture leads through the sales funnel by sending targeted messages based on a lead’s actions, interests, and preferences.
  • Improve Personalization: Marketing automation platforms can help businesses deliver more personalized messages by segmenting their audience based on demographics, behavior, and interests.
  • Increase Efficiency: Automation eliminates manual tasks, freeing up time for marketers to focus on strategy and creative work.
  • Enhance Customer Experience: Marketing automation platforms can improve customer experience by providing relevant and timely content and fostering better customer relationships.
  • Measure Campaign Performance: Marketing automation tools provide insights into campaign performance, allowing businesses to measure the effectiveness of their marketing efforts and make data-driven decisions.
  • Automate Social Media: Marketing automation tools can automate social media posting, making it easy to manage multiple platforms and keep your followers engaged.
  • Save Time: Marketing automation platforms can save time by automating repetitive tasks, such as data entry and reporting.
  • Increase Sales: By nurturing leads and providing more personalized content, marketing automation platforms can help businesses increase their sales and revenue.
  • Improve ROI: Marketing automation platforms can help businesses improve their ROI by reducing costs, increasing efficiency, and driving more sales.

As you can understand, marketing automation platforms offer numerous benefits for businesses of all sizes.

By automating repetitive tasks, improving personalization, and enhancing the overall customer experience, marketing automation platforms can help businesses improve their marketing results and grow their business.

5 Best Marketing Automation Platforms


In a nutshell, the marketing automation platforms we are going to cover are:

  • SendPulse
  • HubSpot
  • Constant Contact
  • Omnisend
  • OneSignal

And so on.

Each option comes with unique features. Below, we will explain what makes each tool different so you can pick one according to your preferences.

1) SendPulse

sendpulse

SendPulse is an omnichannel marketing automation platform that boasts a variety of tools to help small and mid-sized businesses facilitate lead generation, customer data management, and lead nurturing within a single dashboard.

Customizable subscription forms, smart pop-ups, and a dedicated chatbot can easily take care of lead-generation and segmentation tasks.

When it comes to lead nurturing, SendPulse provides an abundance of channels to choose from: marketing and transactional email campaigns, promotional SMS messages, or chatbots for popular social media platforms, Instagram and Facebook, as well as chatbots for messenger apps like WhatsApp, Telegram, and Viber.

Their no-code chatbot builder supports integration with OpenAI, which means users can build GPT-powered chatbots.

It’s worth mentioning that SendPulse has a free CRM system that helps manage customer data, as well as many other valuable features like SMTP for transactional emails, a free website builder, or an email verifier.

Features

  • Campaign analytics
  • Online course creator
  • Drag and drop automation set up
  • Web push notifications
  • Chatbots

Pricing

Forever free plan for almost any feature on the platform with limited functionality. Paid plans start at $8 monthly with a 20% discount on a yearly subscription.

Get Started with SendPulse


2) HubSpot

hubspot

HubSpot is a comprehensive inbound marketing and sales platform that provides a full suite of tools for businesses to attract, engage, and delight their customers.

With its powerful CRM, businesses can easily manage their sales pipeline, track customer interactions, and automate their sales and marketing activities. 

HubSpot also includes various marketing automation tools, including email marketing, lead generation, social media management, landing pages, and analytics. Its all-in-one platform makes it easy for businesses to manage their entire marketing funnel in one place, with everything from lead capture to lead nurturing to closed deals. 

In addition, HubSpot’s extensive integrations with other tools and platforms make it easy to connect with the rest of your tech stack.

Features

  • Forms
  • All-in-one marketing tool
  • Live chat
  • Custom reporting
  • Easy to use

Pricing

Some free tools are available. The Marketing Hub Starter plan is $20 per month.

Get Started with HubSpot

$This is an affiliate link


3) Constant Contact

constant contact

Constant Contact is a popular email marketing platform that enables small businesses to easily create and send professional-looking emails, newsletters, and other types of campaigns.

With its drag-and-drop editor and customizable templates, businesses can quickly create eye-catching emails that drive engagement and conversions. 

Constant Contact also provides various other marketing tools, including event management, social media marketing, and online surveys. 

With its easy-to-use interface and helpful support team, Constant Contact is an excellent choice for businesses looking to get started with email marketing or improve their existing campaigns.

Features

  • Advanced Reporting
  • CRM integration
  • Mobile apps
  • Social media marketing
  • A/B testing

Pricing

The Lite paid plan starts at $12 per month.

Get Started with Constant Contact

$This is an affiliate link


4) Omnisend

omnisend

Omnisend is an omnichannel marketing automation platform that enables businesses to create personalized and automated communication across email, SMS, push notifications, social media, and other channels.

With its powerful segmentation and automation features, businesses can create targeted campaigns that drive engagement and conversions.

Omnisend includes many eCommerce-specific features, including cart abandonment emails, product recommendations, and customer feedback forms.

In addition, its integrations with popular eCommerce platforms like Shopify and WooCommerce make it easy to sync customer data and automate workflows.

Features

  • Drag and drop editor
  • Custom templates
  • Integration options
  • Great support team
  • SMS marketing

Pricing

Omnisend offers a free plan. The paid plan starts at $16 per month.

Get Started with Omnisend

$This is an affiliate link


5) OneSignal

onesignal

OneSignal is a platform that provides mobile and web push notifications, in-app messaging, and email marketing tools to help businesses engage with their customers and drive conversions.

With its easy-to-use interface and customizable templates, businesses can quickly create and send notifications that drive traffic and sales.

OneSignal’s robust targeting and segmentation features enable businesses to reach the right users at the right time with personalized and relevant messages. In addition, its advanced analytics and A/B testing features make it easy to measure and optimize campaign performance.

Features

  • Easy to use
  • Freemium tool
  • Web push notification
  • Seamless integration
  • Segmentation

Pricing

Free trial available. The basic paid plan starts at $9 per month.

Get Started with OneSignal


Conclusion 

Marketing automation tools have become an essential part of any modern marketing strategy. 

From nurturing leads through the sales funnel to providing personalized content and measuring campaign performance, marketing automation platforms can help businesses improve their marketing results and grow their business.

Using marketing automation tools can help businesses increase efficiency, save time, and drive more sales, ultimately leading to a better ROI.

In today’s competitive business environment, marketing automation platforms are no longer a luxury but a necessity. Whether you’re a small business or a large enterprise, a marketing automation tool can help you take your marketing efforts to the next level and achieve your business goals.

We hope you have found this article useful and enjoyed reading it. If you did, please share this post with your friends and fellow bloggers. For more helpful articles, check out our blog archive.

The post 5 Best Marketing Automation Platforms to Try in 2023 appeared first on BlogHeist.

]]>
https://blogheist.com/best-marketing-automation-platforms/feed/ 0
How to Use Mobile Storage to Boost Your Ecommerce Businesshttps://blogheist.com/mobile-storage-ecommerce/ https://blogheist.com/mobile-storage-ecommerce/#respond Thu, 16 Mar 2023 19:54:18 +0000 https://blogheist.com/?p=74646

Do you want to know how to use mobile storage to boost your eCommerce business in 2023? Keep reading this article to see a definitive guide on the topic! eCommerce is a big industry, and it is growing much faster! In just five years, eCommerce growth has more than doubled in terms of sales: source […]

The post How to Use Mobile Storage to Boost Your Ecommerce Business appeared first on BlogHeist.

]]>

Do you want to know how to use mobile storage to boost your eCommerce business in 2023? Keep reading this article to see a definitive guide on the topic!

eCommerce is a big industry, and it is growing much faster! In just five years, eCommerce growth has more than doubled in terms of sales:

E commerce sales growth more than doubled from 2018 2023

source

Many individuals and brands operate in this industry, ranging from small to large, and make millions of dollars annually. Since the sector relies most on customers, the admin must keep the business alive and provide the customer with the best experience.

This can be a challenging task.

When you sell only courses or digital products, mainly with a plugin like Easy Digital Downloads, there is little to care about (well, there are still some things you need to care about).

On the other hand, when your primary business sells physical products, you should focus on product quality, customer experience, support, product management, and shipping.

To help you with the warehouse, you could use mobile storage. Mobile storage will be helpful when you are a rising entrepreneur with little room for products.

But first, let’s see what mobile storage is.

What is a Mobile Storage


Mobile storage is a portable storage unit used by eCommerce businesses to keep their products safe without any hassle. Mobile storage is a lifesaver when you cannot store your products.

There are also several types of mobile storage options available. So according to your preferences, you can choose a type. On top of that, most units will give you a free padlock to secure your items.

This ensures only you will have access to the mobile storage.

Many eCommerce business owners use the third-party warehouse to store their products and organize a freight forwarder to ship to customers.

The problem with this is that the warehouse only allocates a limited amount of items that can be stored per seller.

Now obviously, mobile storage companies do not have such limitations and, more often than not, come at a more reasonable price. Business owners also have a better customer experience with mobile storage service options.

Online store owners, you can sell more products without worrying about your inventory space

image001 2

How Mobile Storage Can Help the eCommerce Industry


Anyone can create an online store with a powerful CMS (Content Management System) like WordPress and an eCommerce plugin like WooCommerce.

The greatest businesses started this way.

If you have a product that will create an impact in the market, don’t hesitate. Starting and promoting an online store through various mediums can make better sales and generate a decent income.

But selling a physical product and needing more space to occupy everything will change things slightly. That’s where mobile storage can be helpful.

Subscribing to a mobile storage service allows you to store your physical items inside the unit, helping you keep your business running without any clutter

Now you know what mobile storage is and what the advantages are. Next, let’s see the main types of portable storage.

What Are the Different Types of Mobile Storage


4 Types of Mobile Storage

There are four types of portable storage in the market. They are:

  • Mobile Serviced Storage
  • Mobile Self Storage
  • Onsite Self Storage
  • Onsite Mobile Self Storage

Let’s take a closer look at each option.

1. Mobile Serviced Storage

When you choose mobile serviced storage, the company will come to your place with a  storage unit. They will also help you pack and move your products to the storage unit. Once you finish it, you can lock the unit with a padlock (free of charge) and send it back to the company’s facility.

They will store the unit until you need it back. This option is feasible if you need more space to load a storage unit on your property.

2. Mobile Self Storage

In mobile self-storage service, they will deliver the storage unit directly to your location; you need to pack everything yourself. Once you have moved every product to the container, they will transport it back to their facility.

You can get access to the storage unit whenever you need it.

3. Onsite Self Storage

When you choose the onsite self-storage option, you must bring every product to their facility and load everything yourself. Once you are done, they will keep the storage unit in their facility.

4. Onsite Mobile Self Storage

Onsite mobile self-storage options are an excellent way to store your products if you have a place to keep the unit. In this case, the company will deliver a storage container to your place. Then, you can pack the product in your free time and keep the storage unit on your premises.

As you have learned, mobile storage can save the business owner by offering warehouses to store their products. But it also comes with a few limitations.

Let’s have a look at the limitations.

What Are Some of the Disadvantages of Mobile Storage


This section will show you a couple of disadvantages of mobile storage. And they are:

  • Not optimized for every climate: Climate can be one of the main concerns for mobile storage. There could be heavy rain, thunder, and so on. So, these climate changes can affect mobile storage.
  • Limited upgrade option: Upgrading the storage space for more space can be challenging. If you need to upgrade it, purchase a brand-new one. This is one of the main advantages of mobile storage units.
  • Costs can be higher: Costs can be higher, depending on your chosen company. Mobile storage is only feasible if you have started an eCommerce business
  • Limited security: Security will be minimal in most cases. Or if you need to add extra security options, that will cost you extra.
  • You might need more workforce to move the container: If you have imported portable mobile storage to your location. When moving it around, you need dedicated machinery or more staffing.

If you can handle these disadvantages and move forward, that’s good. Next, let’s see how much it would cost to run an eCommerce business with mobile storage.

How Much Does It Cost to Run an eCommerce Business with  Mobile Storage?


Rough Estimation of Mobile Storage Estimation 1

If you plan to start a new online store, including mobile storage, here is how much you need to spend a month/year.

  • Domain – $10 a year
  • Hosting – $20 – $40 a month
  • Email Marketing – $25 a month
  • Premium Theme and Plugins – $100 – $200 (one time)
  • Mobile storage – $3.30 a day
  • Shipping – Depends on your and the customer’s location

You can get better pricing by signing up for a yearly subscription instead of monthly invoicing. Plus, the pricing we mentioned above won’t be accurate.

They will change according to your selected service provider.

Conclusion


Running an eCommerce business can be challenging. If you are into any customer-centric company, you must develop a strategy to boost the customer experience.

You could choose mobile storage to keep the products safe. As you can see in this article, you can significantly reduce management costs when you rely on mobile storage.

We hope you have found this article helpful and enjoyed reading it. If you did, please share this post with your friends and fellow bloggers on social media. Feel free to check out our blog archive for more useful tutorials.

The post How to Use Mobile Storage to Boost Your Ecommerce Business appeared first on BlogHeist.

]]>
https://blogheist.com/mobile-storage-ecommerce/feed/ 0
How to Use CRM for Advertising Agency? (Complete Guide)https://blogheist.com/crm-for-advertising-agency/ https://blogheist.com/crm-for-advertising-agency/#respond Wed, 15 Mar 2023 11:01:38 +0000 https://blogheist.com/?p=74486

Are you running an advertisement agency and want to use a CRM to improve the overall results? If you are planning something similar, keep reading this article; here, you will know how to use CRM for Advertising Agency? Starting an online business would be an easy job. You can launch your first online business with […]

The post How to Use CRM for Advertising Agency? (Complete Guide) appeared first on BlogHeist.

]]>

Are you running an advertisement agency and want to use a CRM to improve the overall results? If you are planning something similar, keep reading this article; here, you will know how to use CRM for Advertising Agency?

Starting an online business would be an easy job. You can launch your first online business with the right tools and a little technical knowledge.

But handling it can be a challenging task. When running a customer-centric business, you must ensure your customers are satisfied with your business.

When you handle an advertising agency, you need to ensure that customer satisfaction is at the top and make better decisions based on that.

That’s why we have curated this guide.

In this article, we will show you how to use CRM for an advertising agency to boost its overall performance.

What is a CRM?

CRM stands for Customer Relationship Management and is a tool that optimizes the company-customer relationship. It can also be used to keep the relationship healthy between company-potential customers.

Most companies use CRM to boost their productivity and automation. On top of that, with a CRM tool, they can monitor how their business is doing and where to improve.

It can be a great addition to your marketing department. The marketing department can ease their work and improve their business with an effective CRM service.

What Is an Advertising Agency

As the name suggests, an advertising company will help people and businesses to get more website visitors or clients through various methods. Since they focus mainly on advertising and conversion rates, it would be worth using an advertising company for marketing.

The leading thing ad companies will do will be planning new tactics, managing existing ones, and handle every marketing effort. They will charge the client based on promotion tactics, competition, etc.

How to Use CRM for Advertising Agency (Explained)

A CRM for advertising agencies can be convenient in multiple situations. Here are seven ways you can use CRM to help advertising agencies.

  • Lead Management
  • Optimize Conversion Rate
  • Generate Better Reports
  • Automate Contact Creation
  • Segmentation
  • Client Management
  • Improved Integrations

Below, we will take a deeper look into each option so you will understand the topic better. Without any further ado, let’s start with the lead management topic.

1) Lead Management

You can ensure maximum conversion rates by setting up automatic follow-up emails. Tracking pending leads would be a feasible idea. This way, you can get more clients and generate more revenue.

By automatic the process, the tool will take care of the lead generation and lead management. In the long run, this feature would help you a lot.

2) Optimize Conversion Rate

Conversion rates are crucial thing for almost every business. With the help of a CRM, you can optimize it. This will help the marketing manager to see which leads would turn into paying customers.

Based on your customer’s interests, activities, and past, you can divide them into multiple groups. And by sending targeted emails to them, you can quickly improve the overall conversion rate.

Similarly, you can also use the A/B testing strategy to see which marketing methods perform better. This will ensure you get the most out of the investment.

3) Generate Better Reports

With the help of a CRM tool, advertising agencies can generate better reports. Better reports will help them understand how their business is doing. Setting up a custom report lets you see how the campaigns are doing and where to improve.

With this feature, advertising agencies can improve their overall work and spend time efficiently creating new campaigns or modifying existing ones.

4) Automate Contact Creation

You should automate the client contact creation process to spend your time more efficiently. When you use the traditional method, you must manually create contacts when you have a new lead.

But with a CRM tool, you can productively spend time setting up automated client contact creation.

When there is a change in the client data, the CRM tool will automatically update the client information, so everything is up to date.

5) Segmentation

Segmentation is one of the popular features used in marketing. It allows the business owner or marketing department to group the clients according to their needs or similar data.

Advertising agencies can use segmentation features to group their clients based on their goals, spending, location anything related to it. By doing this, ad agencies can perform better for clients and make better results.

Since the CRM platform comes with in-built segmentation, grouping the clients would be a cakewalk.

For example, if you have grouped your clients with a big marketing budget and a low budget into two groups, you can send individual emails to them when you have a new service optimal for them.

When you release a new marketing campaign that’s suitable for your high-paying clients, you can send an email to those groups. When you have an affordable campaign that’s up and running, email the low-paying team.

This way, segmentation can become handy in multiple situations.

6) Client Management

When you handle a large advertising agency, you will have a lot of client data to manage. Managing them individually would be challenging. Since CRM comes with excellent client management features, using a CRM would be advised.

You can add any information regarding the client, such as name, country, email, company, and so on. On top of that, if you need to filter your client list, that is possible too.

7) Improved Integrations

No matter what online businesses you are running, integrations will always help you. As a marketing agency, you will use Google Ads and Facebook ads platforms to promote your clients.

Those are entirely different platforms; if you need to view how your campaigns are doing, you need to log into those platforms individually.

Thankfully, when you use integration opportunities in the CRM tools, you can see every data regarding your marketing campaign right inside the dashboard. This way, you do not need to spend extra time looking at different ad platforms and keep everything handy.

Integrating third-party apps and services is a relatively easy task. You do not need to write or edit a single line of code to complete the process.

Most CRM tools will allow integrations with:

  • Email
  • Calendar
  • Social Media
  • Team Communication
  • Forms
  • Calling Services

And so on.

Here are some of the best CRMs in the market.

  • HubSpot
  • Zoho
  • Monday
  • ZenDesk
  • Salesforce
  • Oracle
  • Pipedrive

And so on.

Each tool comes with unique features and pricing. So, choose one according to your requirements.

How to Choose the Best CRM for Your Advertising Agency?

Before choosing a CRM tool, you need to consider a few things. And they are:

  • Features
  • Pricing
  • Support
  • Integration Options
  • Ease of Use

And so on.

Let’s look deeper into each topic and learn why they matter.

  1. Features: A CRM needs to be feature-rich. So, adding more features will help you manage the business better. On top of that, it will help you spend less time handling challenging tasks.
  2. Pricing: An affordable CRM provider is recommended. This way, you can keep your business running without breaking the bank.
  3. Support: When you need help setting up any feature or integration, you need to get official support. So, choose a CRM tool that supports you.
  4. Integration Options: Integrations will make your work simple. So, using a CRM tool that offers multiple integration options is ideal.
  5. Ease of Use: When you choose a CRM tool for your business, you must ensure that it’s easy to use and has an excellent user interface. This will make your life easier.

When choosing a CRM tool, keep these points in your mind. Most tools will guarantee a money-back guarantee to test the features.

How CRM Tools Will Support Integrations with Third-Party Apps/Services

Marketing agencies use various tools to make their tasks better and more manageable. As mentioned, you do not need to add or edit any codes to complete the integration process. By using a CRM tool, you can integrate these tools:

  • Gmail
  • Google Calendar
  • WordPress
  • Google Ads
  • Outlook
  • Slack
  • Facebook Messenger
  • Facebook Ads
  • LinkedIn
  • Zoom

And so on.

If your tool doesn’t support direct integration with the CRM provider, you can check out Zapier. Zapier helps you integrate multiple third-party apps or services to boost overall productivity.

How to Check the Effectiveness of the CRM Implementation

You can run an A/B test to see the improvement. Client management and tracking would be much more challenging when you were not using CRM tools. When you switch to a robust CRM, those will become a cakewalk.

By generating before and after reports, you will get a better idea.

Conclusion

Marketing agencies handle a lot of clients and their data. Instead of taking everything manually, a CRM tool would be a great addition. Since the tool has various powerful features and integrations, running an advertising agency would be a cakewalk.

You can generate better reports and make better decisions by integrating ad platforms like Google Ads and Facebook Ads with your CRM tool.

If you run an advertising agency, you should try any CRM tool.

We hope you have found this article helpful and learned more about marketing agencies and CRM. If you did, please share this post with your friends and fellow bloggers on social media.

Feel free to go through our blog archive for more similar articles.

The post How to Use CRM for Advertising Agency? (Complete Guide) appeared first on BlogHeist.

]]>
https://blogheist.com/crm-for-advertising-agency/feed/ 0
Omnisend Coupon Code: Get a 10% Discount on All Premium Subscriptionshttps://blogheist.com/omnisend-coupon-code/ https://blogheist.com/omnisend-coupon-code/#respond Mon, 20 Feb 2023 12:41:00 +0000 https://blogheist.com/?p=73256

Are you looking for the best Omnisend coupon code on the internet? If you are, keep reading this article. This post will show you how to get a 10% discount on an Omnisend subscription without getting any errors. As a blogger or WooCommerce store owner, you must develop multiple strategies to increase your overall conversion […]

The post Omnisend Coupon Code: Get a 10% Discount on All Premium Subscriptions appeared first on BlogHeist.

]]>

Are you looking for the best Omnisend coupon code on the internet? If you are, keep reading this article. This post will show you how to get a 10% discount on an Omnisend subscription without getting any errors.

As a blogger or WooCommerce store owner, you must develop multiple strategies to increase your overall conversion rates and revenue. Indeed, more than 90% of your website visitors won’t return to the site, which can hurt your entire business so badly.

You should try using an email marketing strategy to eliminate the issue. You can solve this issue with an email marketing service provider and a tool to capture your website visitor’s email address.

But if you are a beginner, choosing the right email marketing service might be challenging. Since there are many, you might need clarification about the options.

But we have got the problem solved. In this article, we will show you one of the finest email marketing, SMS marketing, and automation tools available in the market – Omnisend.

This article will show you how to get an Omnisend subscription with a whopping 10% discount and why Omnisend can be an excellent addition to your WordPress/WooCommerce site.

How to Claim Omnisend Coupon Code

This section will show you how to claim the Omnisend coupon code and get a 10% flat discount on the purchase.

You first need to go to Omnisend using our dedicated partner link. The coupon code will be applied automatically when you use our partner link.

omnisend coupon code

By going to the pricing page, you can see the available plans.

omnisend pricing

Inside the pricing page, you can choose a subscription plan based on your subscribers.

omnisend pricing plans

From the dropdown, you can choose the number of subscribers you have.

omnisend subscribers

And the pricing will be modified accordingly. They have three subscription models.

omnisend plans
  • Free
  • Standard
  • Pro

The free plan is good enough if you are a beginner and need to start small. On the other hand, if you are representing any SMB, standard or pro plans are good enough.

Once you have decided on a plan, click the Start Free button.

start free

Now, you need to complete the registration process.

omnisend registration

You can register on the site with

  • Shopify
  • Google
  • Email

After completing the registration, enter your personal information.

omnisend personal details

Soon, you will be redirected to the Omnisend dashboard.

omnisend dashboard

From there, you can manage the account, list, connect your store, and so on. By default, you will be added to the free tier subscription. But if you are ready to send more, go to the view our plans section under the account management tab.

view plans

You will see the premium plans there.

omnisend pricing plans

If you scroll to the bottom, you will see a submit box where you can apply coupon codes. In the box, use the coupon code M-10OFF12MBH and redeem it.

redeem omnisend code

On the next page load, you can see the coupon code applied successfully, and you have a discount on the subscription.

coupon code applied

Next, you can choose any plan according to your preferences.

pay omnisend

Once you have done that, you can complete the payment using your PayPal account or credit card.

That’s it!

This is how you can claim the Omnisend coupon code.

Subscribe to Omnisend

$This is an affiliate link

More About Omnisend

omnisend coupon code

When you search for an email marketing service, you will probably land on multiple free, freemium, and premium tools. Before choosing the right email marketing tool, you must look for the features, pricing, etc.

Here, we have found the best tool in the market you can rely on. Omnisend comes with cutting-edge features for an affordable price. It has everything a typical online store needs.

This section will cover the major features of Omnisend and why it is better.

Start a Free Trial of Omnisend Today

$This is an affiliate link

Onmisend Features

Features make Omnisend more powerful. Some of the valuable features of Omnisend are:

  1. Marketing automation
  2. SMS
  3. Web push notifications
  4. Segmentation
  5. Detailed reports

And so on.

Below, we are going to cover the major ones so you can get a better understanding of the platform before choosing it.

Detailed Reports

omnisend reports

To see how your campaigns perform, you must review the reports. Thankfully, to make better decisions, Omnisend will give you detailed insights.

You can see the campaign reports, automation reports, and built-in messaging reports from the dashboard. On top of that, inside the report, you will see the data regarding total messages sent, open rate, conversion rate, click rate, revenue generated, and so on.

Segmentation

omnisend segmentation

If you have a lot of audiences, marking them as individual groups would be a better idea. The segmentation feature allows you to group your subscribers based on their gender, age, location, etc.

So when you run an ad dedicated to a specific age range, you can select the appropriate email group. This way, you do not need to send emails regarding the promotion to your entire email list.

This is one of the finest features you can use.

Email Templates

omnisend email templates

If you need to send an email newsletter on a special occasion like valentines day, fathers day, or mothers day, Omnisend got you covered. They have created pre-made templates that you can use to build the campaign with simple mouse clicks.

All the templates are 100% customizable, and you can tweak every inch of the newsletter. Pre-made templates are one of the best and easy ways to send a campaign without investing much effort in designing the templates.

Automation Editor

Automation can help you improve your overall online store conversion rate. When someone abandons your cart, you can set up an automation workflow to let the customer know. You can remind the user via web push notifications, SMS, or email.

By selecting the trigger, you can choose what Omnisend needs to do. You can also run A/B tests to see more detailed stats regarding the automation strategy.

130+ Integrations

omnisend integrations

Omnisend can be integrated with multiple third-party apps and tools. Some of the popular integrations available are:

  • Shopify
  • WooCommmerce
  • BigCommerce
  • Wix
  • Opencart
  • 29next

And so on.

All the integrations are easy to use, and you do not need to write/edit any codes. You can always contact the support team if you need help.

Push Notifications

push notification

Cart abandonment can be a really painful thing for online store owners. But, you can eliminate a good amount of cart abandonment rate by using push notifications.

Some people will add products to their cart and leave without completing the purchase. To send a reminder, you can use the push notification feature.

This way, you can give a heads-up to the customer regarding the cart. And he’ll probably complete the purchase.

You can configure the push notifications feature from the settings page.

Why You Should Claim Omnisend Coupon Code

If you run an online store, an email marketing tool is mandatory. Since Omnisend comes with email marketing, web push notifications, and SMS marketing as a pack, you can choose it.

On top of that, you can explore multiple cutting-edge features to bring your online store to the top. They are giving a 10% flat discount on the subscription for BlogHeist readers.

So, this is the best time to purchase Omnisend.

If you are handling an online store and need to boost the conversion rates, get started with Omnisend from below.

Learn More About Omnisend and Its Features

$This is an affiliate link

Frequently Asked Questions

Next, let’s take a look at some of the famous, frequently asked questions regarding Omnisend.

What Is Omnisend

Omnisend is a popular freemium email marketing service provider used by online store owners. The tool can be integrated with any eCommerce platform, such as WooCommerce, and Shopify, without hassle. Also, the features offered by Omnisend are excellent.

Why Using Omnisend is a Good Idea

To run an online store, you must invest in email marketing. For every dollar spent on email marketing, you can expect higher returns. Omnisend has affordable pricing and great features. Using Omnisend would be great.

How Can I Get Support From Omnisend

You can contact the support team via email if you have any issues or pre-sale questions. They will respond to the emails within one business day. So you can solve your problems faster.

Is It a Limited Time Coupon Code

This is a limited-time coupon code, and you need to claim it as soon as possible. Once it is gone, it is gone.

What Are Some of Their Unique Features

Some of Omnisend’s unique features are an automation editor, message engagement, teasers, wheels of fortune, a sales dashboard, and so on.

Do They Have Moneyback Guarantee

They charge you every month. So if you think the tool is not meeting your expectations, you can quickly get a complete refund. You must read through their terms of service or contact the support team if you have any doubts.

Conclusion

This guide shows you how to claim the Omnisend coupon code that will give you a flat 10% off on every subscription.

Since email marketing is the future, this post will be helpful, and you should start using Omnisend right now. If you are a small business owner, you can start with their free subscription. As the business grows, you can upgrade to a premium plan.

We hope you have found this article helpful and enjoyed the read. If you want more valuable posts, please go through our blog archive.

The post Omnisend Coupon Code: Get a 10% Discount on All Premium Subscriptions appeared first on BlogHeist.

]]>
https://blogheist.com/omnisend-coupon-code/feed/ 0
7 Elements of a High Converting eCommerce Websitehttps://blogheist.com/elements-of-high-converting-ecommerce-website/ https://blogheist.com/elements-of-high-converting-ecommerce-website/#comments Fri, 10 Feb 2023 03:49:36 +0000 https://blogheist.com/?p=72415

Are you running an eCommerce website? If you are, keep reading this article. This article will show you seven elements of a high-converting eCommerce website. Anyone can create an online shop with Boldist, a robust CMS like WordPress, and a plugin like WooCommerce. Or even better, anyone can start selling physical or digital products online […]

The post 7 Elements of a High Converting eCommerce Website appeared first on BlogHeist.

]]>

Are you running an eCommerce website? If you are, keep reading this article. This article will show you seven elements of a high-converting eCommerce website.

Anyone can create an online shop with Boldist, a robust CMS like WordPress, and a plugin like WooCommerce. Or even better, anyone can start selling physical or digital products online using Shopify.

Creating an online shop is pretty simple. But to turn it into a money-generating business, the route is more complex. With good content and SEO, your eCommerce website will start generating traffic.

But we can’t tell if the traffic will be converted into subscribers or customers. To fix the issue, you need to know how to turn most of your website traffic into customers.

And to help you with it, we have created this guide.

This post will share some of the most valuable elements of a high-converting eCommerce website. But before going further, let’s see some common mistakes to avoid while building a high-converting eCommerce website.

Common Mistakes to Avoid While Designing a High-Converting eCommerce Website

Some of the common mistakes to avoid while creating a high-converting eCommerce website are:

  • Bad website designs: If you use more intensive dark colors unsuitable for your eyes, you are doing it wrong. You need to stick with lite colors that can be pleasant. It can boost the user experience.
  • Slow-loading pages: No one likes slow page loads. And this needs to be fixed. There can be multiple reasons for a slow-loading page. Fast reloading pages will help you reduce bounce rates and improve conversion rates.
  • Unattractive CTAs: CTA buttons are one of the main things you need to consider optimizing. You can optimize buttons with different colors, animations, fonts, or text sizes. Having an unattractive CTA button is worse.

And so on.

7 Elements of a High Converting eCommerce Website

These seven critical elements of any high-converting website are:

  • Responsive design
  • Faster page loads
  • Quality product images
  • Catchy headings
  • Customized product pages
  • Customer reviews
  • Scarcity marketing

Below, we are going to take a look at each option. So, you will understand why these are important and what type of changes are required in your online store.

Responsive Design

Having a responsive theme is no more optional. Studies show that more than 50% of traffic received is from mobile phones. So, half of your website visitors use a mobile phone for browsing or shopping online from your store.

As an online shop owner, you can’t leave this data behind.

The best way to make your website mobile friendly is by using a responsive theme. Thankfully, most WordPress themes in the market that are released these days are responsive.

So, you can use any of them and make your website responsive. And if you have any troubles with the setup, you can and should contact an experienced web design agency to help you.

NOTE: A separate version of your website for mobile devices is not ideal. Some people will create a mobile version (m.) of the website for mobile devices. However, since the two sites’ content is identical, Google will see it as duplicate unless you have canonicals set up.

It can affect your website badly in terms of SEO and conversion rates.

Faster Page Loads

faster websites

Having a website that is optimized for speed will always help you. Not only for online shops but if you are a blogger, having a speed-optimized WordPress site will help you reduce bounce rate and get a better position in SERPs.

There are multiple ways to create a speed-optimized website. Or, if you already have an online shop, try these things to improve your performance.

  • Use a lightweight WordPress theme
  • Use quality plugins
  • Use a CDN
  • Use a good web hosting provider
  • Use a caching plugin
  • Use an image compression plugin

Next, let’s take a quick look at each option.

Use a lightweight theme: If you plan to use a fancy WordPress theme with a lot of JavaScript, think twice. Your active WordPress theme can affect your website’s speed. Consider using a lightweight theme like GeneratePress Astra or OceanWP.

Use quality plugins: You can find multiple WordPress plugins for the same task. For example, if you are looking for a page builder plugin, you can see Elementor, Beaver Builder, and Visual Composer. So, run a speed test before choosing the plugin for your WooCommerce store.

Use a CDN: CDN stands for Content Delivery Network. Cloudflare is one of the largest CDN providers of all time. It is free to use and comes with a bunch of data centers around the globe. CDN will ensure no matter where your data center is; they will serve the files from your website visitor’s closest DC.

This way, the website will be loaded much faster for every visitor.

Use a good web hosting provider: Many web hosting providers are available. Our favorite is Cloudways. When choosing a web hosting provider, look for the best and cheapest. Cheap and local web hosting providers will make your website slower.

Use a caching plugin: By default, when someone lands on your store, each time, WordPress needs to gather data from your MySQL database. This could be better. When you have multiple visitors simultaneously, your website can become slow.

To fix this issue, use a caching plugin. Caching plugins will save a copy of your website and serve it when someone requests a custom product page or other URLs. This is one of the best ways to boost the speed of any WordPress or WooCommerce installation.

Use an image compression plugin: Adding too many images to your product pages or blog posts can slow down your website. With an image compression plugin, you can reduce the size of images without losing quality. This would be a great addition to every WooCommerce and WordPress website.

Quality Product Images

hq images

Inside individual product pages, you will add a featured image and images to the product gallery. Ensure you upload high-quality photos to the website to make the customer more comfortable purchasing the item.

A customer will usually go through the product gallery before completing the purchase. So, adding multiple HD images of the product will always help you increase conversion rates.

You can also use third-party tools like Adobe Photoshop to improve the image before uploading.

Catchy Headings

heading

You need to come up with catchy headings to make an impact. Headings are the first thing most website visitors notice after landing on a page. So, developing unique headlines is a good idea.

There are so many tools available to generate headings. You can use one of them.

Custom Product Pages/Shop

It is excellent if you are using WooCommerce to set up the online store. But, WooCommerce comes with minimal functionalities. To enhance it, you need to use dedicated plugins. One of the best things you can do to boost conversion rates is to customize the product page or the entire shop archive.

If you need to tweak the CSS part, you can use a plugin called CSS Hero. On the other hand, check out the dedicated plugins if you want to add more options to the product page.

Having a custom product and shop page will always be helpful. With some banner plugins or slider plugins, you can always add more widgets to your store and increase the viewability of the products.

Display Customer Reviews

customer review

Once you have started selling your products, you will get customer reviews. It can be positive, neutral, or negative. Displaying the reviews on your product page can be helpful. So when someone is interested in a product, they always go through the images, descriptions, and reviews to see what others say.

You can get a positive review if your product is good and meets customers’ expectations. And encouraging them to leave a review can be a good choice.

When the customer sees reviews, there is a better chance of getting the deal done.

Create Scarcity

scarcity

Creating scarcity is another way to boost your overall revenue and income. For example, you run an online shop with some groceries.

Setting up a limited-time offer can quickly increase sales and conversion rates. Lower the product’s price slightly, add a countdown timer and promote the campaign.

You have access to customer emails when running an online store. With some email marketing tools, you can contact your customers and let them know about the current deal.

You can use a tool like Thrive Ultimatum to create scarcity without hassle.
Alternatively, you can create BOGO deals (Buy One, Get One) to boost conversion rates.

How to Test the Effectiveness of the New Updates?

Once you have tweaked the online store accordingly, you can see the results from your dashboard. For example, if you use WooCommerce to sell products, you know that WooCommerce comes with a widget that will tell you about the performance of the site listing all the sales, revenue, and so on.

You can check it to see the effectiveness of the new updates. On the other hand, you can use some of the A/B testing tools in the market.

Some of the popular A/B testing tools are:

  • Crazy Egg
  • HubSpot’s A/B Testing Kit
  • VWO

And so on.

You can use these tools to run A/B testing campaigns and see the change in performance, sales, and revenue.

Conclusion

While running an online store, you must develop multiple strategies to boost the conversion rate. Promoting the store online will be an excellent external option to bring more traffic to the site.

But to turn your website visitors into customers, you need to follow some steps.

This article shares 7 of the crucial things you need in a high-converting online store. By following these strategies, you can expect better conversions in your new online store or improved conversions in your existing online store.

You can also experiment with several custom home pages and see the A/B testing results to check which page would be the best option for better conversion rates. As you can see, multiple strategies are available for boosting the conversion rate of any website or online store.

You must go deep and experiment with each to make the right choice.

We hope you have found this article helpful and enjoyed reading it. Please share this article with your friends and fellow bloggers if you do. For more related posts, you should check out our blog archive.

The post 7 Elements of a High Converting eCommerce Website appeared first on BlogHeist.

]]>
https://blogheist.com/elements-of-high-converting-ecommerce-website/feed/ 2